Social Strategist

2 weeks ago

Boston, United States McCann New York Full time

SOCIAL STRATEGIST

Boston, MA



Who We Are:

We’re McCann New York. This is where, for over a century, three simple words have led the way: Truth Well Told. It’s our belief that consumer insights based in truth are crucial to building brands that last. We helped Coca-Cola teach the world to sing and Mastercard celebrate the things in life that are “Priceless.” We’re passionate and persistent, inclusive, and inquisitive. Also, we like to laugh. And all of this finds its way into what we do best: creating culture-defining work that moves business. We’re proud to have been named the Cannes top performing New York and North America agency in 2023, Campaign US BIG agency of the year in 2022. We are also honored to have made Ad Age's A-List four years in a row and been named Fast Company World’s most innovative agency.

The Role

We are looking for a Social Strategist to join our team This person will be a member of the McCann NY team, and will be sitting directly with the client in Boston, MA. You will be fully immersed within their business, and support a global brand that is a leader in its category, and is creating breakthrough, award-winning marketing.



The Social Strategist will assist in the development and management of cross-platform social media strategies. Responsibilities will include but will not be limited to: contributing to campaign strategy development, leading execution and project management, writing post copy and ideating post creative, liaising with multiple agency partners for paid, organic, and influencer media efforts, and working with traffic and compliance teams to ensure on-time delivery of assets.




What you will do

  • Partner with internal and external stakeholders to develop cross-platform social media strategies, including advising on content, platforms, timing, ad formats and targeting.
  • Act as day-to-day contact for and manager of assigned projects, campaigns and/or pitches. This will include liaising with internal groups and outside agencies.
  • Lead all project management efforts, from content planning and copywriting to compliance submission and execution.
  • Drive execution of campaigns and initiatives to provide maximum value to the firm’s clients, prospects and interested parties, on time and in scope.
  • Coordinate creation of daily, weekly and/or monthly reports for campaigns and initiatives in alignment with scope requirements.
  • Review reporting and identify opportunities for optimizing, improving and/or building on campaigns.




Who you will be

  • Avid social media user with keen interest in social media marketing and trends; familiarity with building and managing campaigns on the following social media platforms: LinkedIn, Meta, YouTube.
  • Familiar with CRM platforms such as Sprinklr or Hootsuite.
  • Social media marketing and/or agency experience is required.
  • A strong copywriter, comfortable breaking down complex financial services content into engaging, jargon-free social media posts while remaining true to the brand.
  • 2+ years’ experience working in a financial services marketing group; familiarity with and interest in investment management topics. Knowledge of financial advisory marketplace a plus.
  • Ability to multi-task and track a wide variety of activities and pay close attention to detail.
  • Exhibit superior written and oral communication skills.
  • Flexibility and responsiveness to deal with complex problems and strategic opportunities on the fly – must be able to think on your feet and nimbly go from 10,000 foot view to ground level and back.
  • Excellent project management skills and experience working with web/graphic designers and other creative professionals.




Commitment to Diversity, Equity, and Inclusion

The strength of our creative capability and innovative thinking has led to some of the world's most

celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent - and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives.




McCann is an EEO M/F/Disability/Vet Employer

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