Ecommerce Analyst
1 month ago
Responsibilities:
• Support the marketing and ecommerce teams with reporting on a
weekly and monthly basis, delivering comprehensive insights on
marketing campaign performance and customer behavior
• Enhance reporting efficiency and scalability by automating existing
workflows and dashboards
• Proactively pursue data quality, troubleshoot data validation, and see
problems through to resolution, ensuring the reliability of data analysis
• Collaborate cross-functionally with E-commerce, Marketing,
Merchandising, and Finance teams to align on business goals, KPIs,
and strategies, ensuring marketing efforts are aligned with broader
company objectives
• Develop and maintain data pipelines between Big Commerce, Big
Query, and Looker, ensuring a seamless flow of data and maintaining
data integrity
• Implement complex data structures and models in Looker and/or
PowerBI to create interactive dashboards and visualizations that
provide actionable insights for marketing, merchandising and
ecommerce decisions
• Work closely with the Performance Marketing Team, providing data-
driven strategic insights to optimize campaigns and improve total
website ROI• Stay up to date with the latest trends and best practices in data
analysis, marketing analytics, and eCommerce industry, and leverage
this knowledge to drive continuous improvement
Required Qualifications:
• Bachelor’s degree in Data Science, Statistics, Mathematics, Business Analytics,
or a related field
• Minimum of 2 years of experience in website, e-commerce and/or digital
marketing analytics, or other business intelligence field
• Experience working with premium consumer brands and a deep
understanding of digital metrics, analytics, and performance measurement
• Experience writing custom calculations with data visualization tools
such as PowerBI, Looker, or Tableau
• Strong attention to detail and commitment to data accuracy and quality
• Proven ability to collaborate with cross-functional teams and work effectively
in a fast-paced, dynamic environment
• Ability to comprehensively understand relevant industries, consumer
mindsets, and seasonal trends.
• Ability to travel up to 5%
Desired Qualifications:
• Experience with Google Marketing Platform applications
• Proficiency in SQL, Python, or other relevant programming languages
• Familiarity with website data layer architecture
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