Media Planner
2 weeks ago
Our client, a Top Entertainment Studio, is looking for a Media Planner to join their team. This will be a 1 year contract and 1 day onsite in Burbank.
- Additionally, it is important for candidates to have experience working on a brand with a focus on multicultural content
- Preference for candidates with Streaming experience
Media Planner
- Manage all aspects of media campaigns including monitoring and assessing performance, assisting in strategic analysis of campaign performance, testing targets, creative, copy, media types, etc. across all channels (Broadcast, Radio, OOH, Print, Digital, Programmatic, Search, etc.).
- Conduct weekly program optimizations and performance analysis against campaign goals; manage media plan budgets.
- Provide recommendations to improve strategies, tactics, visibility, and drive results.
- Work with the cross-functional agency team to develop strong total communications approach.
- Collaborate with marketing managers across brand and licensed priorities to ensure media campaigns ladder up to overall campaign objectives.
- Work with management and stakeholders to identify problems and opportunities.
Basic Qualifications:
- 6+ years integrated media planning experience with a proven track record of having executed successful campaigns across all funnels and channels
- A deep understanding of Integrated Media Planning with a deep generalist knowledge set of all media channels
- Flexibility with the ability to pivot in real-time with creative approaches to problem solving – finding the yes rather than saying no.
- Ability to prioritize and juggle multiple projects in a dynamic, highly charged environment.
Send your resume today
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