Hybrid Senior Marketing Research Analyst

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Chicago, United States Solving IT Full time

Hybrid Senior Marketing Research Analyst- Voice of the Customer (VOC) - No Sponsorship / No C2C



A global leader in the retail pharmacy and wellness market is focused on offering their customers groundbreaking solutions to expand offerings and become the health and well-being partner of choice


.
This Contract role as a Hybrid Senior Marketing Research Analyst - Voice of the Customer (VOC) in Chicago, IL will be responsible for performing, developing, and implementing operational activities that impact important components / processes of the specified Customer Experience work function, and may include responsibilities in the area of vendor collaboration, pharmacy insights, customer insights, pricing & promotion and/or consumer researc


h.
Job Responsibilit

  • iesPerforms, develops, and implements operational activities that impact important components / processes of the specified Customer Experience work function, and may include responsibilities in the area of vendor collaboration, pharmacy insights, customer insights, pricing & promotion and/or consumer resear
  • ch.Ensures that problematic issues for key initiatives are tracked, summarized and presented to manageme
  • nt.Anticipates and prevents problems and roadblocks before they occ
  • ur.Collaborates and shares information cross-functionally to improve workflow processes and operational efficiencies. Interacts with internal and external peers and management to share highly complex information related to areas of expertise and/or to gain acceptance of new or enhanced business solutions/initiativ
  • es.Performs as subject matter advisor to specified area of responsibility and constructively challenges current methods to identify areas of improvement, support established standards and deliver improved results. May design specifications of assigned initiatives and may lead in implementation. Become actively involved, as required, to meet schedules and resolve proble
  • ms.Identifies opportunities and makes appropriate recommendations to improve processes and/or operating efficiencies. May perform as customer advoca
  • te.Works on variable-sized project and may lead some project work streams, as necessary. Ensures project initiatives are completed within budget and on time to meet business units’ nee
  • ds.Communicates effectively and tailors communications appropriately to different audienc
  • es.Builds knowledge and understanding of the specified area and works with internal/external resources to build confidence in partners and build own abilities within area of responsibili


ty.
External Basic Qualificat

  • ionsBachelor’s degree and at least 2 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis OR High school / GED and at least 4 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analy
  • sis.Experience with MS Office Su
  • ite.Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion da
  • tes.Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find soluti
  • ons.Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timeli


nes.
Preferred Qualifica

  • tionsMaster's degree O
  • R MBA2+ years managing end-to-end Voice of the Customer (VOC) and/or Marketing Research programs including defining methodology, survey design, QA/testing, data collection, analysis, and repor
  • ting.2+ years measuring and analyzing the end-to-end customer journey to identify customer pain points, root cause of underlying issues contributing to dissatisfaction, opportunities for improvement, and areas of satisfac
  • tion.2+ years managing VOC and/or marketing research programs with customer feedback tools and enterprise level reporting platforms (Medallia, Qualtrics, InMoment) and other relevant technologies to streamline data collection and anal
  • ysis.2+ years performing text analysis techniques with technology used to extract sentiments, themes, and trends from unstructured customer feed
  • back.Intermediate skills in using advanced features of spreadsheet software, such as Excel, for data cleaning, manipulation, and analysis to manage and organize large amounts of data, including VLookup, Pivot Tables, Conditional format
  • ting.Experience in creating dashboards that visually represent key performance indicators (KPIs) related to customer satisfaction and feed
  • back.Strong written and verbal presentation skills to effectively compose and communicate findings and insights to both technical and non-technical stakehol
  • ders.Expertise in statistical analysis and data interpretation to extract meaningful insights from large survey-based data
  • sets.Understanding of business objectives and the ability to align customer insights with organizational goals and strate
  • gies.Experience identifying operational issues and recommending and/or implementing strategies to resolve prob
  • lems.Experience with project management (planning, organizing, and managing resources to bring about the successful completion of specific project goals and objecti
  • ves).Experience establishing & maintaining relationships with individuals at all levels of the organization, in the business community & with ven


dors.

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