Digital Marketing Specialist

3 weeks ago


Minneapolis, United States Robert Half Full time

Digital Marketing Specialist



RESPONSIBILITIES


Email Marketing

  • Manage existing email programs including: Journey Builder, SMS Text (Mobile Connect)
  • Create email messages in Marketing Cloud by incorporating content into template
  • Create and distribute email messages including: Email content, Mailing list, Testing, Schedule and distribute
  • Manage email accounts content, assets and schedule

SMS Text

  • Manage SMS Text communications through Salesforce Marketing Cloud Mobile Connect application
  • Serve as subject matter expert (SME) for SMS Text campaign strategy and development
  • Create and send bulk SMS Texts in support of consumer acquisition and retention efforts
  • Provide campaign performance results

Proofreading, writing and editing

  • Proofread digital marketing communications content prior to publishing to ensure proper spelling and grammar
  • Edit proposed copy as part of the team, find typos, misspellings or identify long, confusing copy.



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