Social Media Director

Robert Half has a client in need of a VP of Social Media with B2B Agency experience (required) commutable to Ardmore, PA twice a week. This is a tactical and strategic role involving both paid and organic social media.

You will be responsible for developing and executing comprehensive social media initiatives that align with client's goals and objectives. You will lead a team, drive engagement and growth across various platforms, and leverage data-driven insights to optimize performance and drive business results.

Key Responsibilities:

• Develop and implement a strategic social media plan aligned with overall client objectives
• Continuously evaluate and adjust strategies to capitalize on emerging trends and opportunities in the social media landscape
• Must be an expert with LinkedIn, Facebook, and X. TikTok experience is a plus
• Expertise with paid social media and organic social media
• Ability to be directly client facing, working with a wide industry variety of clientele
• Must have excellent presentation skills
• Manage all vendor relationships (digital and tech vendors)
• Ability to develop social media marketing strategy and campaigns for a diverse pool of clients, while also stepping in with tactical execution
• Provide guidance, mentorship, and support to drive performance and foster professional growth
• Oversee the development and execution of high-quality, engaging content across social media platforms. Ensure content is consistent with brand voice, messaging, and objectives
• Utilize data analytics and social media monitoring tools to track key performance metrics, analyze trends, and generate actionable insights. Use findings to optimize strategies and enhance overall performance
• Develop and manage the social media budget effectively, allocating resources to maximize ROI and achieve strategic objectives
• Monitor social media channels for potential risks or crises, and develop and implement strategies to mitigate negative impacts on brand reputation
• Keep abreast of industry best practices, innovations, and emerging trends in social media marketing, and leverage this knowledge to drive innovation and stay ahead of the competition

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field (Master's degree preferred)
• 5+ years of B2B Agency Experience
• 8+ years of experience in social media management, with a proven track record of driving engagement, growth, and ROI
• Strong leadership and team management skills, with experience leading and developing high-performing teams
• Deep understanding of social media platforms, algorithms, and best practices
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
• Exceptional communication skills, both written and verbal, with the ability to effectively engage and influence stakeholders at all levels
• Demonstrated experience in developing and executing successful social media strategies across multiple platforms
• Experience in crisis management and handling sensitive issues on social media
• Creative thinker with a passion for innovation and staying ahead of social media trends
• Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment