Junior Media Planner/Buyer

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Burlington, United States KSV Full time

Junior Media Planner/Buyer

 

As Junior Media Planner/Buyer you'll collaborate with members of the media team and external media partners to support the media planning and buying process by assisting with the creation, implementation, and stewardship of media plans.

 

Key Responsibilities

 

·        Assist with the development and execution of plans across various channels (Television, Radio, Facebook, Spotify, Outdoor, Print, etc.), reaching out to vendors for media information, and developing media flowcharts

·        Prepare media spec sheets and work with the creative and activation groups to ensure the delivery of all assets required by the plan

·        Execute day to day production tasks (campaign set up, launch, tracking & optimization)

·        Manage campaign calendar, trafficking assets, collecting live screenshots, billing and related pre/post launch processes

·        Track and reconcile paid media flighting, budgets, and expenses by channel and client

·        Research marketing and media trends across targeted client industries

·        Analyze & recommend campaign adjustments based on performance trends and KPIs

·        Support the development of monthly performance reports

 

 

Qualifications

 

·        1-2 years experience in a media-focused role or applicable experience

·        Experience with Google products (display, YouTube, search, Looker Studio) a plus

·        Strong to advanced experience with Excel

·        Highly organized with excellent attention to detail

·        Strong analytical and mathematical skills

·        ​​Ability to foster productive relationships with internal and external stakeholders

·        Strong team player with excellent interpersonal and communication skills

·        Self-starter who loves learning in this role, you will be responsible for the execution of social media content strategies to help boost engagement, enhance brand reputation, and meet and exceed client campaign goals and objectives across paid and owned social media channels.

 

 


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