Data Scientist

Found in: Appcast Linkedin GBL C2 - 2 weeks ago


Denver, United States Harnham Full time

Marketing Data Scientist

12-Month Contract

$50 to $65/hour

Overview: Come work for this industry leader in the entertainment space. You will be joining a cutting edge team working on analytics for customer behavior and sales trends and performance.

Responsibilities:

  • Be responsible for the analytical understanding of customer behavior and sales trend and performance.
  • Build Statical AI/ML models to better understand the sales trends predict customer purchase behavior, multi-touch attribution models, campaign/offer propensity models.
  • Find the “story” in the data and communicate insights and opportunities with executive and other internal teams.
  • Integrate captured event data with other sources of customer data, such as campaigns, ad publishers. Support reporting and business intelligence needs of the entire Marketing team.
  • Perform ongoing ad-hoc analyses to evaluate the efficiency of our marketing spend, building reporting infrastructure, and assisting in making recommendations to optimize growth.

Skills:

  • Min 2-3 yr experience in building Statical AI/ML modeling, overall 5+ years’ experience.
  • Proficient coding skills (SQL/Python ) and database knowledge
  • Experience with A/B and Multivariate test design and implementation
  • Experienced in building propensity, predictive forecasting, and multi-touch attribution models.
  • Experience with campaign, measurement, and/or digital marketing analytics


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