VP of Catering Sales

Apply here or email us directly at: >/em> VP of Catering Sales & Development Location: Downtown Manhattan, NYC Compensation: $135,000–$150,000 base (DOE) + Annual Bonus (up to 10% of base) + Outbound & Inbound Sales Commission Total Target Compensation annually: $200K+ (salary + bonus + commission) Employment Type: Full-Time, Exempt About the Company Our client is a boutique New York City catering company known for produce-driven menus, thoughtful design, and a refined yet effortless guest experience. Since 2013, they’ve become a trusted partner to global brands, creative agencies, production studios, and corporate teams across NYC — delivering elevated catering with a distinct, creative point of view. As they enter an exciting new phase of growth, they are looking for a VP of Catering Sales & Development to lead their commercial engine, build strategic partnerships, and expand their presence across New York’s most influential industries. The Role The VP of Catering Sales & Development is a senior leadership role responsible for owning and driving all top-line revenue for the catering business — from drop-off catering and corporate accounts to events and emerging revenue streams. This role will work alongside the DOO and report to owners. Small team, like a family, not corporate. Friendly and healthy environment and culture. This person will: Lead both inbound and outbound sales Manage and grow the sales team Build and deepen relationships with key high-value clients Oversee marketing and brand-building initiatives tied to revenue Design and execute the commercial growth strategy alongside ownership The ideal candidate is both strategic and hands-on: equally comfortable in the boardroom closing major accounts as they are building outbound pipelines, refining systems, and coaching a small, high-performing team. This role reports directly to Ownership and works in close partnership with Operations and Culinary leadership. Core Responsibilities Revenue Leadership & Growth Strategy Own the full sales strategy across drop-off catering, corporate programs, events, and new revenue channels Design and lead outbound sales initiatives targeting corporate clients, creative agencies, fashion/beauty, media, and brand partners Identify and test new verticals, partnerships, and marketsaligned with the brand’s long-term positioning Own revenue forecasting, pipeline health, and monthly/quarterly performance reporting to ownership Client Relationship Management Serve as a strategic partner to key, high-volume clients and oversee major accounts Lead or support high-profile proposals, tastings, walk-throughs, and negotiations Ensure proposals, pricing, and budgets reflect brand standards while protecting margins and cost structure Sales Team Leadership & Development Lead, mentor, and grow a sales team (Event Managers and Coordinators) Set clear targets, KPIs, and follow-up cadence for all stages of the sales funnel Build a positive, accountable, and performance-driven sales culture Ensure consistency and excellence across proposals, communication, and client experience Marketing, Partnerships & Brand Growth Oversee revenue-focused marketing initiatives: seasonal menus, campaigns, newsletters, strategic outreach, and partnerships Collaborate on social and brand messaging that supports the sales strategy Represent the company at industry events, tastings, networking functions, and brand activations, acting as a visible face of the brand Systems, Reporting & Cross-Functional Collaboration Own CRM and pipeline accuracy; ensure clear reporting and visibility into performance Partner closely with Operations and Kitchen teams to align on capacity, workflows, and guest experience standards Continuously refine SOPs, sales processes, and communication flows to improve efficiency and scalability Ideal Experience & Qualifications 7–12+ years of experience in catering, hospitality, event sales, or luxury/lifestyle brand services Proven track record building outbound sales programs and winning high-value corporate and brand accounts Demonstrated success leading and developing sales teams in a high-touch, service-driven environment Deep understanding of drop-off and off-premise catering, NYC corporate/event landscape, and pricing strategies Strong financial acumen — comfortable with forecasting, revenue strategy, pricing analysis, and margin protection Exceptional communication, negotiation, and presentationskills; confident representing the brand to C-suite level clients Highly organized, systems-minded, and proactive, with strong experience using CRM and catering management tools (e.g., Tripleseat or similar) Thrives in a creative, entrepreneurial, fast-movingenvironment and enjoys being both a builder and a closer Compensation & Benefits Base Salary: $135,000 – $150,000, commensurate with experience Annual Performance Bonus: Up to 10% of base salary Sales Commission: On both outbound and inbound business, with a realistic 2026 earning potential of $200K+ (base + bonus + commission) Competitive Benefits Package, including health benefits and PTO (details to be shared during the interview process) Apply here or email us directly at: >/em> More detail about PERSONE NYC part of Persone NYC, please visit https://culinaryagents.com/entities/361183-persone-nyc