Senior Staff Product Marketing Manager

1 week ago

Austin, Texas, United States SolarWinds Full time

Your Role:
Th

e

seasoned

Senior Staff Product Marketing Manager,

Hybrid Cloud

Observability

will be responsible for

leading the team

and

presenting our

Network and Infrastructure Observability

solutions

in ways that will strengthen our brand and boost sales

, including collaborating with product marketing colleagues to tell a cohesive story across the portfolio and working


closely with the Marketing to ensure we are positioned for market leadership, have effective content, and are driving demand for new customer acquisition, expansion, and cross-sell.


Your Impact:

Product Marketing Strategy & Planning:

Drive thoughtful product marketing plans and budget that are comprehensive in nature and cover the spectrum of initiatives needed for business goals - vision/thought leadership, enablement, analyst initiatives and customer awareness and adoption.

Go-to-Market Strategy: Product Marketing

is responsible for

supporting revenue attainment and growth. This role will

be responsible for


the go-to-market strategy and for influencing teams across areas of the business that impact performance, starting with a close relationship with sales and demand generation teams.


Product Positioning and Messaging:

Describe platform in terms of its ability to solve market problems and create crisp and compelling messages that drive market acceptance and growth.

Capture the imagination of economic buyers and IT professionals with a fresh and creative approach.

Thought Leadership:

Generate insightful & compelling content (webinars, blogs, e-books, etc.) to influence customers, buyers, industry specialists, research analysts, key editors in the press and other third parties.


Sales Enablement and Content:
Work closely with sales to understand their challenges and needs

relative

to selling the offering

. Develop and deliver

relevant training

. C

reate and

maintain

a playbook of sales tools to help Sales succeed.

Demand Generation:
Work closely with the demand generation team to develop campaigns strategy, deliver campaign assets,

monitor

and measure effectiveness and develop plans to exceed revenue goals

.

Event and Sales Support:
Provide

product and market

expertise

for tradeshows, webinars, and seminars.

Provide

ongoing support for the sales channel.

Working with a global team of A-players: You will be working with a tightly coupled cross-functional team of

highly talented

and experienced professionals. There is a high focus on execution and organization, but we

don't

let formal processes get in the way of opportunity or experimentation.

Customer and Competitive Intelligence:
Identify

and

validate

urgent, pervasive problems in the market by interviewing customers, recent

evaluators

and potential buyers.

Map their needs with target markets and analyze competitor and alternative offerings in the market, assess their strengths and weaknesses, and develop a strategy for winning against the competition.

Your Experience:

7

-1

0

years of s

olid background in B2B technology product marketing

required

. Knowledge of the IT Operations Management (ITOM) market that includes

network and infrastructure monitoring

,

observability,

systems management, application management, and related markets would be

beneficial.

Demonstrative analytical skills as well as a passion for products analysis, competitive analysis, and market dynamics with a strong ability to synthesize market data and provide solutions even on short notice or constrained deadlines

.

Creative ability to craft product messaging that resonates and connects with the diverse demographics of the target buyers and users of the SolarWinds

P

latform

.

Must have the ability to influence all personnel levels and collaborate with cross-functional teams in Sales and Marketing to drive toward a single unified direction

.

Possess

an apparent

and seasoned business judgment that will earn trust and respect of the team, peers, and executives

.

Excellent communication skills, both written and verbal, with the ability to present complex material to both technical teams and consumers in a way that relates effectively to each audience

.

Ability to navigate and thrive in a cross-functional, highly matrixed environment on a global scale

.

Experience producing creative, technical content, and acting as a key influencer and spokesperson in the market

.

Bachelor's degree

required,

advanced

degree MBA/MS

desirable

.

#J-18808-Ljbffr

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