Marketing Analyst, Advanced Business Analytics

2 weeks ago

Lansing, Michigan, United States Ally Full time

**General information**

**Ref #** 17612

**Remote?** No

**Ally and Your Career**

Ally Financial only succeeds when its people do - and thats more than some clich people put on job postings. We live this stuff We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. Youre constantly evolving, so shouldnt your opportunities be, too?

**The Opportunity**

The Analyst role will be responsible for the execution and analysis of database marketing campaigns for Allys lines of business. As an integral part of the database marketing team, this person will interact with business partners on the marketing team and line of business to identify targeted audiences, write code in SAS to execute marketing campaigns, and analyze campaign performance findings to identify opportunities for enhancements and better targeting.

Ally work locations Detroit MI or Charlotte NC- Hybrid schedule 3 days in office and 2 from home

**The Work Itself**

Participate in the upfront strategic planning process of developing targeted campaigns, including sizing and scenario testing

Translate business and marketing partner requirements into technical specifications

Write SAS code to execute targeted email/direct mail campaigns based on detailed customer characteristics, legal regulations, statistical models, and client requests

Analyze and report on campaign performance, including statistical significance testing and business case analysis

Present campaign results to business and/or marketing partners

Oversee automated campaigns to ensure theyre running on time and accurately

Produce ad-hoc analyses, reports, data files around customer profiles, campaign results, and other marketing and credit card related data

**The Skills You Bring**

1+ years of professional experience in business analytics role required. Preferred experience in marketing campaign execution and analysis, financial services or credit card industry a plus

Strong technical abilities leveraging relational databases with minimum 1 year of experience using SAS or SQL required

Ability to perform in a fast-paced environment, with competing priorities and changing requirements

Motivated self-starter with the ability work independently

Experience with developing dashboards in PowerBI or Tableau

Ability to ask the right questions to help define technical requirements

Ability to prioritize and manage multiple projects at once

Detail-oriented with a strong focus on accuracy

Excellent written and oral communication skills

**How We'll Have Your Back**

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Allys total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:

Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.

Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.

Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.

Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.

Work-Life Integration: other benefits including LifeMatters Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

**_Base Pay Range:_**

**Emerging:** 65000

**Experienced:** 90000

**Expert:**

Incentive Compensation: This position is eligible to participate in our annual incentive plan

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