Digital Sales Manager, WFTS- Hybrid

2 weeks ago

Tampa, Florida, United States Scripps Media, Inc. Full time

The E.W. Scripps Company is looking for a Digital Sales Manager at its WFTS station in sunny Tampa, Florida. This dynamic role focuses on boosting online advertising revenue for our local media property. The Digital Sales Manager collaborates closely with the sales management team and account executives to meet goals for new business development, account retention, and the launch of new products. In this leadership position, you will oversee a Digital Sales Strategist and manage a wide range of digital advertising solutions, including Over The Top (OTT) video, SEO/SEM search strategies, social media campaigns, digital display advertising, and targeted email marketing.

WHAT YOU'LL DO:

Collaborate with DOS and other sales managers and departments to accomplish the objectives of the station. Full responsibility for digital revenue, including establishing and achieving monthly, quarterly, and annual digital sales goals. Develop and execute local digital sales strategy and revenue plan. Responsible for making business decisions regarding the profitability of the sales organization as well as specific sales proposals and offerings. Serve as the local digital product, process, and sales strategy expert. Collaborate with the Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved. Collaborate with the Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready. Interpret and utilize market and advertiser research to develop solutions, marketing materials, and presentations. Establish and monitor key pacing metrics and conduct frequent pipeline review to effectively forecast results. Develop, recommend and execute actions to gain market share. Provide input to local leadership regarding market conditions, competition, and effectiveness of the digital sales plan. Ensure successful execution of each campaign. Other duties as assigned.

WHAT YOU'LL NEED:

Bachelor's degree preferred; or equivalent work experience Generally 7+ years of sales management experience, preferably in an online advertising environment Leadership experience, with a proven track record of building and managing a team of Digital Media Professionals (account executives) Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

WHAT YOU'LL BRING:

Excellent leadership skills and experience managing sales staff to achieve revenue goals and high performance Superior digital product knowledge, local market analytic and personal selling skills Excellent verbal and written communication skills Ability to share vision, gain buy-in, and build loyalty Performance oriented leader with sound ability to manage team to daily outcomes, and achieve goals through his/her team Ability to manage escalated difficult or emotional customer situations In depth knowledge to pull reports needed to ensure proper pacing of their team and the canvass Excellent organizational and analytical skills, including proficient PC skills in Microsoft Office applications Exceptional coaching skills

WHAT WE'LL OFFER:

Extensive Scripps Sales Process training Bonus opportunities A career path to grow your professional experiences Full benefits; medical, dental and vision Retirement savings plan with company match

#LI-SM2

#LI-Hybrid

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS' COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:
At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person's diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at .

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