Marketing Coordinator

1 week ago

Lewisville, Texas, United States ABC Home & Commercial Services Full time

Job Type

Full-time

Description

As a Marketing Coordinator at ABC Home & Commercial Services, you will be critical in supporting our marketing efforts. This position involves coordinating various marketing activities, developing marketing materials, and contributing to our overall marketing strategy. The ideal candidate should be an organized, creative, and dynamic professional with a strong interest in marketing and customer engagement.

You will be responsible for planning, implementing, monitoring, and optimizing campaigns on Google, Microsoft, and other platforms, in addition to our email campaigns. A successful Marketing Coordinator will effectively manage the paid search budget and work with the Marketing Team to maximize ROI, drive traffic, and customers.

You will research and collaborate with internal stakeholders to write and create engaging content for our email marketing and SMS campaigns to current and prospective customers, utilizing your understanding of the customer journey, segments, and engagement. In addition, you will create our internal employee newsletters.

You should be working towards improving KPI's and identifying opportunities in collaboration with the Marketing Team.

To be successful in this job role, you should convey the understanding and authenticity of our brand. You possess outstanding creative and writing skills and can engage and appeal to our audience online and via email in an effective manner.

If you think you are customer growth-oriented and want to work with a collaborative, positive, and growing company, then we will be happy to work with you

Responsibilities:

  • Planning, creating, and executing strategic campaigns for Google and Microsoft Ads, Local Services Ads, YouTube ads, and Google Business Pages.
  • Use email and SMS marketing concepts and metrics to create and optimize our email campaigns.
  • Executing tests, collecting and analyzing data, identifying trends and insights to achieve maximum ROI across all campaigns.
  • Tracking, reporting, and analyzing website analytics and campaigns.
  • Managing campaign expenses, staying on budget, estimating monthly costs, and resolving discrepancies.
  • Writing and creating enticing and engaging content.
  • Connecting to the brand and target audience.
  • Conduct market research to identify trends and customer insights.
  • Reporting on performance and KPI's and providing recommendations for improvement.
  • Collaborating with the Marketing Director and other internal teams and external stakeholders.
  • Additional duties as assigned and as the department continues to grow.
  • Available to attend and assist with workshops and events as needed.
Requirements
  • Bachelor's degree or related experience.
  • One or more years of experience in a marketing role.
  • Experience in home services or related industries is a plus.
  • Proven SEM experience and success managing campaigns across Google and Microsoft.
  • Experience with Local Services Ads, YouTube Ads, and Google Business Pages a plus.
  • Experience with email platforms (such as MailChimp, Constant Contact, HubSpot, Klaviyo, etc.) a plus.
  • Knowledge of creative platforms (such as Photoshop, InDesign, Canva, etc.) and review management platforms a plus.
  • Experience with website analytics tools (such as Google Analytics, Looker Studio) a plus.
  • Willingness to learn additional programs for the success of the role as needed.
  • Excellent writing and communication skills.
  • Creative flair and exceptional attention to detail.
  • Ability to work under pressure and prioritize tasks.
  • Outstanding analytical, interpersonal, and organizational skills.
  • Excellent problem solving and networking skills.
  • Strong work ethics.
  • Ability to work in a team or individually as and when required.
  • Good time management abilities.
  • Strong decision-making skills.
Physical Demands with or without accommodations are not limited to:
  • Most work will be in an office setting, involving long periods of sitting, computer use, and occasional lifting of marketing materials.
  • May require physical involvement in setting up marketing events, including lifting and transporting materials.
  • The company is dedicated to providing necessary accommodations for individuals with disabilities to ensure they can effectively perform their job duties.
What We Offer:
  • Health, Dental, Vision, Life Insurance, and more
  • 401(k) with company matching
  • Paid Time Off (PTO)
  • Lead Now Program for all employees to increase earnings and pay
  • Comprehensive training and development opportunities
  • Work in a dynamic and supportive team environment
ABC Home & Commercial Services is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Salary Description

$52,000 annually

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