Organic Social Media Manager

1 week ago


Alameda, California, United States Abbott Laboratories company Full time

Join Abbott:

Abbott is a leading global healthcare company dedicated to improving lives at every stage. Our cutting-edge technologies cover diagnostics, medical devices, nutrition, and generic medicines. With over 114,000 employees across 160+ countries, Abbott offers a work environment where you can make a difference, grow both personally and professionally, and enjoy a fulfilling life.

About the Role:

As the Organic Social Media Manager at Abbott's Diabetes Care division in Alameda, CA, you'll be at the forefront of transforming how individuals manage their diabetes through innovative products. You'll focus on driving brand advocacy and awareness for the FreeStyle Libre Portfolio, revolutionizing glucose monitoring with state-of-the-art sensing technology.

Your Responsibilities:

  • Craft content strategies and editorial calendars for US Organic Social Media Channels.
  • Manage and execute social media campaigns to boost engagement and grow followers.
  • Develop proposals to enhance online presence and explore new social platforms.
  • Lead YouTube strategy and spearhead strategic projects and campaigns across different channels.
  • Collaborate with various teams to optimize content placement and amplify US campaigns.
  • Build campaigns to enhance brand engagement among FreeStyle Libre Users in the US.
  • Oversee community management, FSL Ambassador Program, and social care expansion.
  • Track key social media KPIs and provide regular updates to senior leadership.
  • Assist in core marketing activities and processes while managing cross-functional relationships.

Requirements:

A Bachelor's Degree with 4-6 years of relevant experience, including a minimum of 1 year in marketing or product management, OR an MBA with 1-3 years of related experience. Strong presentation, communication, and strategic planning skills are essential.

Preferred Qualifications:

  • Product management experience in medical products or services.
  • Proactive individual with strong problem-solving skills and creativity.
  • Proficiency in project management, time management, consumer insights, and digital marketing techniques.

About Abbott:

Abbott offers unmatched health and wellness benefits to support you and your family, allowing you to lead a fulfilling life. If you're looking for diverse opportunities to grow professionally and personally, Abbott is the place to be. As an Equal Opportunity Employer, Abbott values and promotes employee diversity.



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