Global Product Marketing Lead, Core Ads

1 week ago

New York, New York, United States Tik Tok Full time
Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.

Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.


The mission of the Core Ads Global PSO team is to help business achieve their performance goals with consistency, efficiency, and scalability, while seamlessly marrying TikTok's most compelling user experiences into advertising experiences.


The Core Ads Global PSO team sits within the Global Monetization Product and Technology (GMPT) organization servicing TikTok For Business.

As one of the Product Marketing Manager Leads for this team, you will lead the team and be responsible for setting the global go-to-market strategy for TikTok's performance-focused ad products.

You will partner closely with various cross-functional stakeholders in sales, product management, and business marketing to assess key gaps and develop the strategic direction for our performance solutions offerings.


You will use your experience and marketing knowledge to work with performance-based products to develop the strategy, bring together cross-functional stakeholders to execute their plans, and align with senior product leadership around those plans.

You understand market trends and the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other internal cross-functional partners.


Requirements:

  • As part of the broader Core Ads Global PSO team, you will partner with Product leadership, Sales leadership, and Business Marketing to set longterm objectives and develop gotomarket strategies.
  • Lead gotomarket strategy for TikTok's performance ad products, ensuring clear communication of product value propositions to the market.
  • Partner closely with the sales team to deeply understand and synthesize market needs and pain points to inform the direction of product development.
  • Partner with crossfunctional teams to develop and execute regional programs and initiatives.
  • Build an understanding of the most nascent TikTok performance advertising products, and create a cohesive narrative to help customers achieve their marketing goals.
Qualifications

Qualifications:

  • BA/BS degree in business or marketing
  • 10+ years of working experience in a leading digital media platform, with a focus on, preferably in a gotomarket, product marketing, or strategic sales capacity.
  • Expert on how advertisers plan, buy, and measure performance campaigns.
  • Experience managing, leading, mentoring, and developing a team of product marketing managers.
  • Demonstrated a track record of collaborating with a variety of crossfunctional stakeholders from diverse backgrounds in a fastpaced environment to effectively bring products to market.
Preferred

Qualifications:

  • Ability to work in ambiguity in a large, global, fastpaced, and evolving organization.
  • Excellent problemsolving, strategic thinking, storytelling, communication, and written/visual presentation skills.
  • Ability to create effective relationships, influence, and collaborate at all organizational levels, across geographies, and with various crossfunctional partners.
  • Excellent business judgment and attention to detail.
  • Passion for team culture and team development.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.


TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.

If you need assistance or a reasonable accommodation, please reach out to us at

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $ $290160 annually.


Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location.

Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.


Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life.


We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match.

As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.


We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

  • Global Product Solutions and Operations Manager Search Ads

    3 weeks ago

    New York, New York, United States Tik Tok Full time

    ResponsibilitiesTikTok is the leading destination for short-form mobile video.Our mission is to inspire creativity and bring joy.TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.Why Join UsCreation is the core of TikTok's purpose.Our platform is built to help imaginations thrive.This...

  • Global Product Marketing Manager

    1 week ago

    New York, New York, United States Tik Tok Full time

    Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations...

  • Coordinator, Core Product Portfolio

    1 week ago

    New York, New York, United States Shiseido Company, Limited Full time

    Select how often (in days) to receive an alert:Date:May 14, 2024Location:New YorkJob Summary:The Coordinator of Product Development, Core Product Portfolio will assist the Core Color Team to execute innovative permanent products that drive the NARS business reporting into the Senior Manager. This role supports day to day functions necessary to drive core...

  • Coordinator, Core Product Development

    3 weeks ago

    New York, New York, United States Shiseido Full time

    Job Summary: The Coordinator of Product Development, Core Product Portfolio will assist the Core Color Team to execute innovative permanent products that drive the NARS business reporting into the Senior Manager. This role supports day to day functions necessary to drive core color programs including managing internal tracking systems required for a seamless...

  • Coordinator, Core Product Development

    1 month ago

    New York, New York, United States Shiseido Full time

    Job Summary: The Coordinator of Product Development, Core Product Portfolio will assist the Core Color Team to execute innovative permanent products that drive the NARS business reporting into the Senior Manager. This role supports day to day functions necessary to drive core color programs including managing internal tracking systems required for a seamless...

  • Programmatic Ads Product Lead, Cash App

    1 month ago

    New York, New York, United States Block Full time

    Company DescriptionIt all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47...

  • Product Marketing Specialist

    1 week ago

    New York, New York, United States S&P Global Full time

    About the Role:Grade Level (for internal use):10About the Role:The Team:As an integral member of the S&P Dow Jones Indices' global marketing team, this position is responsible for driving awareness, leads and adoption of S&P DJI offerings and index-linked products. As part of the broader commercial organization, Marketing is responsible for helping to drive...

  • Senior Product Manager, Ad Products

    1 month ago

    New York, New York, United States Kargo Full time

    Kargo unites the world's leading brands, retailers and premium publishers across screens using innovative technology and advanced creative ad formats. At Kargo, we're all about bringing together the best of the best with a spark of creativity to stand out from the crowd. The same is true for our employees. What makes Kargo and each Kargo team member...

  • Senior Product Manager, Ad Products

    3 weeks ago

    New York, New York, United States Kargo Full time

    Kargo unites the world's leading brands, retailers and premium publishers across screens using innovative technology and advanced creative ad formats. At Kargo, we're all about bringing together the best of the best with a spark of creativity to stand out from the crowd. The same is true for our employees. What makes Kargo and each Kargo team member...

  • Programmatic Ads Product Lead, Cash App

    1 month ago

    New York, New York, United States Block Full time

    Company DescriptionIt all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47...

  • Programmatic Ads Product Lead, Cash App

    3 weeks ago

    New York, New York, United States Block Full time

    Company DescriptionIt all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47...

  • Bizmktg Lead, Promotion Marketing, Ads Marketing

    7 days ago

    New York, New York, United States Amazon Services LLC Full time

    4+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience using Microsoft Excel to manipulate and analyze data Experience building, executing and scaling crossfunctional programs or marketing campaigns...

  • Marketing Lead, Credit

    1 week ago

    New York, New York, United States S&P Global Full time

    About the Role:Grade Level (for internal use):13About the Role:The Team:Join a dynamic team of global marketing professionals with deep domain expertise in ratings and credit risk. Collaborate seamlessly with our analytical, product, sales and commercial teams to achieve the organization's growth initiatives and sales ambitions.Responsibilities and...

  • Marketing Lead, Credit

    3 weeks ago

    New York, New York, United States S&P Global Full time

    About the Role:Grade Level (for internal use):13About the Role:The Team:Join a dynamic team of global marketing professionals with deep domain expertise in ratings and credit risk. Collaborate seamlessly with our analytical, product, sales and commercial teams to achieve the organization's growth initiatives and sales ambitions.Responsibilities and...

  • Global Director of Event Production, Global Brand Studio

    1 week ago

    New York, New York, United States Tik Tok Full time

    Responsibilities About Us TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Creation is the core of TikTok's...

  • Sr. Product Marketing Manager, Supply, Amazon Ads

    7 days ago

    New York, New York, United States Amazon Advertising LLC Full time

    Come build the future with us What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their...

  • Associate, Global Marketing Skincare

    3 weeks ago

    New York, New York, United States TOM FORD Full time

    PRINCIPAL OBJECTIVE:Support Global Marketing in the successful implementation of all Marketing strategies and initiatives.ACCOUNTABILITIES: Support the development of Global Marketing objectives, strategies and 3-year innovation pipeline, considering strategic fit with brand. Focus on Skincare Product Marketing. Could include Sets, Exclusives and Special...

  • Associate, Global Marketing Skincare

    1 month ago

    New York, New York, United States TOM FORD Full time

    PRINCIPAL OBJECTIVE:Support Global Marketing in the successful implementation of all Marketing strategies and initiatives.ACCOUNTABILITIES: Support the development of Global Marketing objectives, strategies and 3-year innovation pipeline, considering strategic fit with brand. Focus on Skincare Product Marketing. Could include Sets, Exclusives and Special...

  • Global Head of Marketing, Instagram

    1 week ago

    New York, New York, United States META Full time

    Summary:Meta is looking for an experienced Brand and Product Marketing Leader with a passion for building global brands and proven experience developing and executing insights-driven brand and product marketing efforts that build affinity and engagement with Instagram's audiences. In this role, you will lead Brand and Product Marketing teams driving brand...

  • Principal Product Marketing Manager, Principal, Supply Product Marketing, Ads

    1 week ago

    New York, New York, United States Amazon Full time

    Supply Product Marketing (PMM) is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for Amazon Publisher Services (APS), and our suite of third-party supply solutions.We tell the most important and interesting stories to educate customers. We define and drive the marketing and go-to-market strategy for current...