Email Marketing Manager

Overview

We are seeking an outgoing, creative-minded email marketing expert with at least three years of experience managing all aspects of email marketing for an e-commerce brand. The ideal candidate will be responsible for writing emails, creating newsletters, conducting promotions, strategizing with the marketing team, and the overall management of email communications for our brand.

We are looking for someone who has created content, developed an email strategy, generated leads, improved email engagement, and made data-driven decisions based on KPIs and best practices. As our email marketing manager, you will work with our team of creative pros and marketers to develop a comprehensive email strategy to drive our business growth initiatives.

Live Bearded is a fast-paced, dynamic e-commerce company based in Tempe, AZ, and developing a cohesive email strategy with outstanding content that drives results is critical to our success. Founded in 2016 by two best friends, Spencer and Anthony started Live Bearded to help Beardsmen look, feel, and be their best. At LB, we love to have fun, support each other, and, most importantly, support our customers. Over the last 8 years, we've had the privilege of serving hundreds of thousands of Beardsman from all over the world, and we are just getting started.

Our goal with email marketing is to create, curate, and send content that gets opened, expands our brand awareness, drives engagement, and leads to conversion turning email subscribers into customers and raving fans. As a brand, we have three pillars of content that guide our content efforts. We want to educate, entertain, and encourage.

First, we want to educate our community on all things related to men's grooming. Then we want to entertain them with fun lifestyle content (aka brotherly ball-bustin and some good old-fashioned shenanigans), and finally, we want to encourage them with mindset and personal development content.

The right candidate is a highly motivated email marketing expert who is disciplined and loves working in a fast-paced results-driven work environment. You strive to be the best you can be in all areas of your life and are someone who shares these core values:

Actions > Words

• You lead by example in everything you do, walk with integrity, talk with honesty, hold yourself accountable, and always do the right thing. Your standards are high, and your commitment to living with purpose is even higher. You lead, not follow. You believe, not doubt. You create, not destroy. You want to be a force for good.

Whatever It Takes

• You take massive action in the pursuit of your goals, intentions, and commitments. You apply creative problem-solving and critical thinking to find outside-the-box solutions and opportunities in every obstacle and setback. Simply put, you do whatever it takes to get the job done.

Community Obsession

• You believe the greatest gift we can give someone is the gift of being seen, heard, and understood and you strive to give this gift as you support, encourage, and inspire your team, and our community with every interaction. You have a one client focus, are obsessed with creating WOW Experiences, and treat everyone with kindness and respect.

Better-Every-Day

• You believe its your responsibility to Do Better every day, to learn from your mistakes, grow through your failures, and strive to be the best you can be. You seek personal excellence in all areas of your life, take radical responsibility for your results, and are committed to constant and never-ending improvement.

FREEDOM

• You are a trailblazer who carves your own path and willingly goes into the unknown in spite of fear, doubt, or uncertainty. You embrace the uncertainty of life and live your life by a set of principles and values. You run towards the fight, stand up for what you believe in, and will always hold the line.

Gratitude

• You believe life is happening for you, not to you and you choose to live every day with appreciation and gratitude for the obstacles and opportunities life presents you. You strive to live with a positive, can-do attitude and lead from a place of love, compassion, and kindness.

If this sounds like you, and you want to work in a fun, fast-paced results-oriented work environment, you might be the perfect candidate for this opportunity.

Responsibilities

A day in the life of our email marketing manager might include: reviewing past campaign performance and split test results, creating/curating compelling content, planning and developing email campaigns, scheduling new content series, working on lead generation strategies to build our list, or optimizing existing flows for better performance. You also analyze best performers, track KPIs, look for trends, and connect with the team to further develop winning campaigns. Email is our most profitable sales channel and is responsible for around 45% of our overall revenue. The channel is very successful but we know we can do better and we need the perfect team member and email marketing specialist to help us take everything to the next level. Heres an outline of everything you must do:

Master Klaviyo & Study Trends

• We use Klaviyo as our email marketing platform and you will need to be a subject matter expert on all things Klaviyo, and email marketing as a whole. You must understand how to monitor and improve our open rates, click-through rates, and deliverability rates as well as study the email marketing industry as a whole and stay up to date with trends and changes.

Create Content

• As our email marketing manager, you will be required to write our email content in our brand voice, speak as the brand, and develop content ideas and series. You must have great writing skills and be capable of learning and writing in our brand voice.

Campaign Creation & Optimization

• We send 2-3 campaigns every week and you would be responsible for creating these campaigns, improving them, and developing new ideas and concepts to improve our overall email performance. These campaigns share content our team has created and typically drive traffic back to our blog at We have a full in-house creative team for social media content, but our focus on email has been lacking and we want to take everything we do to the next level. You will be responsible for managing our campaigns and improving our overall send and content strategy specifically for email.

Flow Creation & Optimization

• We currently have between 10 and 15 active flows based on customer buying habits, shopping behaviors, and lead generation efforts. You will be responsible for auditing our flows, finding ways to optimize and improve them, and creating a better customer experience with our emails.

Product Launches & Promotions

• Product launches and promotions are the most critical thing we do at LB. From new products to seasonal-inspired fragrances and sale events like Father's Day and Black Friday, Cyber Monday, and Christmas You would be responsible for managing and executing all of our email marketing sales strategies to ensure. Email generates about 45% of our total revenue and the majority of that revenue comes from our promotions. You must be able to optimize and improve our launches so that we can continue to learn and grow.

Develop Email Newsletter

• We would like to develop a men's lifestyle newsletter to create a new email product for our customers that is fun, engaging, and focused on the experience of being a man in the world today. The frequency will most likely be weekly and would be branded as The Beardsmen.

Track Analytics & KPIs

• You need to be able to track all the KPIs of our email marketing efforts and work to learn, grow, and optimize our entire email ecosystem through data-informed decisions.

List Building

• You will be responsible for working with our marketing team to develop lead-generation funnels and help increase the size and quality of our list. You must understand how to do list building, create email marketing funnels, and turn people into raving fan customers by developing cold lead funnels that run prospects into buyers and brand advocates.

SMS Marketing

• In addition to all of our email marketing efforts, you will be responsible for managing and growing our SMS marketing efforts as well. Our current strategy has a large overlap between email and SMS and are looking for someone to manage email and our SMS sales channels together. We currently use Postscript for our SMS.

Requirements

In addition to everything listed above, we believe the ideal candidate for this role has the following skills and meets these baseline standards.

• You understand digital marketing strategy and are always looking for ways to test new ideas, improve performance, maximize engagement, and test new ideas and strategies to grow our email marketing efforts and brand presence.
• You are a great writer, understand the principles of a good story, and can write within the brand voice and clearly communicate our message. You are fun, witty, and personal and have a great brand voice.
• You can think creatively, and strategy about your position, look for opportunities, and ideate ways to iterate, test, optimize, and improve our email strategy and overall performance.
• You have excellent communication skills and work well with a team of marketing professionals. You understand how to lead, guide, influence, and persuade our community to engage and take action. You can influence emotions, create connections, and develop brand loyalty.
• You love email marketing and are excited about the opportunity to take over our email and apply your skills to grow all aspects of our email marketing efforts.
• You have a baseline knowledge of Klaviyo, Shopify, and other marketing tools related to running a Shopify store and selling online.
• Minimum of three years of email marketing experience.
• You must have high attention to detail, be highly organized, and be able to build operational systems.
• You must be able to work from our office in Tempe, AZ from 9 to 5 Monday - Friday.