Director of Communications and Outreach

7 days ago

San Diego, California, United States Civilian Full time

Job Overview:

Responsible for creating and driving strategic communications and public relations strategies that yield top results for clients.

The Director of Communications and Public Relations leads their team and works collaboratively with departments across the agency to develop messaging frameworks and high-quality communications, earned media, and outreach plans.

They also lead the Communications and Public Relations department to promote personal and professional growth and satisfaction among the team.


Civilian's Core Values:

  • Seek First to Understand
  • Practice We Over Me
  • Operate With Integrity
  • Rise to the Challenge
  • Make Things Better

Who You Are:

You are a seasoned comms and PR professional with 15+ years of experience across multiple clients and industries.

You are a trusted leader, a quick and strategic thinker, and a strong writer who thrives in an agency environment and knows how to deftly bring ideas to life.

You are energized by wearing multiple hats and serving in multiple roles.

You have a demonstrated track record of developing effective and innovative approaches to crafting compelling messages, generating earned media, and shaping public opinion.

You know how to effectively lead a team, including developing talent, mentoring, providing backup support, and managing staffing and workloads.


Who We Are:

Marketers For Good:
We are proud to be recognized as one of Ad Age's Best Places to Work 2024. Civilian is not your typical marketing communications agency.

For starters, we are a Certified B Corporation, which means we are part of a global network of companies using business as a force for good.

We take on clients and projects that align with our mission to improve lives, strengthen communities, and better the world.

Our work includes supporting mental health and wellness, preventing youth suicide, and reducing the impact of adverse childhood experiences. It also includes advancing environmental sustainability, promoting the value of education, and driving economic development.

We call it "marketing for good." From our headquarters in San Diego to our offices in Sacramento and Washington DC, we are dedicated to tackling challenging issues and creating positive change in the world.


We are a dedicated group of innovators and problem solvers who come to work every day grateful for the opportunity to make a difference.

We support our employees' professional and personal development with a rich set of benefits, humane working hours, and a culture that rewards embracing challenges and having a great time doing it.

The success of our approach shows in our average employee tenure of nearly five years (vs. the industry average of 2.5) and in the number of Civilians that return.

We offer a truly unique balance of professionalism and heart—and an office full of free snacks, a dog or two, and the occasional afternoon happy hour.


Responsibilities:

Client Services (60%)

  • Oversee the development and implementation of
    highquality integrated communications, earned and shared media, and outreach plans with effective short
- and long-term strategies to support clients' objectives and increase campaign visibility. Ensure that all activities complement and support the services being provided by other agency departments.

  • Develop
    strategic communications plans, messaging frameworks, and content that educate, engage, and inspire the intended audiences to take the desired action. Facilitate engagement with and input from clients and stakeholders to align on campaign messaging, and ensure messaging is consistently applied across all communications activities.
  • Lead and/or oversee the strategy and execution of
    earned media for clients, including conducting media outreach and generating earned media; planning media tours, press conferences, and/or launch events; providing media training and interview/presentation coaching, and providing talking points and other materials as needed.
  • Identify and cultivate
    partnership opportunities with key communitybased organizations and likeminded brands to advance client and agency goals.
  • Collaborate on the development of
    influencer marketing programs that tie in with and maximize the impact of client campaigns.
  • Measure, analyze, and report on the
    effectiveness of communication initiatives. This includes assessing the value of earned and shared media advertising, conducting sentiment analysis, and evaluating the impact of influencer campaigns.
  • Cultivate
    strong and productive relationships with clients, serving as a reliable advisor with strategic advice on various challenges, including political, regulatory, and organizational issues.
  • Stay up to date and push the agency forward with
    creative and innovative communications and public relations strategies and tactics.

Agency Marketing, Communications, and Business Development (20%)

  • Contribute to and support the agency's **externa

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