Membership Consultant

2 weeks ago

San Diego, California, United States Grotto Climbing & Yoga Full time
Membership Consultant

Reports to:
General Manager

Classification:
Non-exempt
Schedule:Full-time

Supervises:
None
Created:September 2020

Position Overview
At Grotto Climbing & Yoga we strive to deliver the best possible fitness experience visit after visit As part of our Membership Sales team, you'll play an essential role in introducing our local community to the benefits of membership and will be one of the first faces they'll meet - so a great personality is key


As our Membership Consultant, you'll generate revenue and cultivate great experiences by creating excitement about our programs and community, generate new membership sales and achieve preset membership targets.

Under the indirect supervision of the General Manager, you'll manage daily membership prospecting and sales, daily membership-related tasks, and building relationships with prospective, new and existing members.


Are you committed to delivering unrivaled experiences to prospective members and love meeting new people? We love excitement and upbeat, outgoing individuals with strong work ethic and a "can do" attitude who possess amazing interpersonal skills and the ability to connect with people of all types.


Position Accountabilities

  • Membership Sales (including services, products, and programs)
  • Membership Billing & Recordkeeping
  • Membership Database (CMS, POS, CRM, etc.)
  • Customer Service (friendly, clean, helpful, problem resolution, resourceful)
  • Information Hub (knowledge of all programs, services, products and promos)
  • Member Relations (relationship building, social media outreach, etc.)
  • Grotto Climbing & Yoga Sales Processes (exhibit proficiency in all Grotto Climbing & Yoga sales processes)
  • Collaborate with the Marketing Team to create promotional marketing materials and campaigns.

Primary Responsibilities

Lead Generation & Appointment Booking

  • Follow Grotto Climbing & Yoga sales process to achieve, on a daily basis, standards and targets as set by the General Manager with regards to Key Performance Indicators, including but not limited to:
  • Tour to Sale
  • Calls to Appointment
  • Member Referrals
  • Completed Sales Calls
  • Prospective Followup, and
  • New Lead Generation

Guest Tours, Membership Presentation & Personal Management

  • Maintains information on Grotto Climbing & Yoga and club history, background, philosophy, facilities, staff, policies and sales process.
  • Conduct informative tours of the fitness studio to educate prospective members on the Grotto Climbing & Yoga, equipment, programs and membership options best suited to their individual needs and fitness goals.
  • Monitor, track and report membership sales data daily and weekly to ensure targets are on track and achieved; includes reviewing detailed weekly and monthly membership reports for the purposes of target tracking and course correcting, if necessary.
Reports, and other data as required by General Manager, may include:

  • New sales compared to target
  • Inactive Members
  • Monthly retention % trends
  • Cancellations compared to target
  • Monthly totals for holds and freezes, and
  • Rationale for cancellations
  • Directly manage sales efforts through immediate follow up to prospective member inquiries generated inperson, over the phone, online, via promotional events and social media marketing outlets.
  • Coordinate and manage membership sales efforts through offsite and onsite marketing efforts; including, but not limited to, promotional booths, lead boxes, distributing flyers, building businesstobusiness relationships, and attendance at community events.
  • Exhibit proficiency in the areas of CRM systems, the Grotto Climbing & Yoga Orientation Process, Sales Process, New Member Onboarding and New Member Followup Process; including but not limited to:

Member Retention & Satisfaction

  • Manage social media presence in regards to quickly responding to inbound member messages and posting memberrelated social media posts.


Develop membership growth and retention strategies with the General Manager and Membership Sales team, including but not limited to promotional signage, mailers, member events and social media campaigns for new promotions throughout the year.


Team Production & Goal Setting

  • Produce and review with General Manager individual monthly sales plans necessary to develop strategies to achieve preset sales targets.
  • Responsible for the administration of membership paperwork and CRM database upkeep to ensure all member information is protected, processed and recorded to Company standard.
  • Provide immediate feedback on the performance of marketing and promotional campaigns; leads strategy development to ensure these performance targets and monthly goals are met.
  • Maintain a positive relationship with all staff and supports other staff in achieving their goals.
  • Attend daily and weekly sales meetings (as required) to discuss relevant information pertaining to membership sales

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