Associate Director of Regional Marketing, GI

1 week ago

Portland, Oregon, United States AstraZeneca Full time

At AstraZeneca, we are dedicated to transforming concepts into life-changing medications. Being part of our team means embracing innovation, thinking expansively, and collaborating towards turning the impossible into a reality. Our enthusiasm for the power of science to meet the unmet needs of patients worldwide is unwavering. We focus on areas where we believe we can truly revolutionize medicine and bring bold new ideas to fruition.

AstraZeneca's vision in Oncology is to redefine the cancer-treatment landscape by offering an extensive pipeline of next-generation medications primarily targeting six main tumor areas: breast, ovarian, lung, gynecology, genitourinary, gastrointestinal, and hematological cancers. These areas, along with other tumor types, are being addressed through five key platforms: immunotherapy, the genetic drivers of cancer and resistance, DNA damage repair, and antibody drug conjugates supported by personalized healthcare and biomarker technologies.

As the Associate Director of Regional Marketing (ADRM) for GI Oncology, you will leverage your clinical diagnostic expertise to make a significant impact on patient care with a leading pharmaceutical company.

The ADRM is responsible for crafting and executing Regional Marketing Plans that align with the strategic objectives of the brand strategy plans to drive local brand commercial success. Collaborating with Oncology Business Managers and National Oncology Account Directors, the ADRM plays a crucial role in guiding geography planning and acting as a bridge between the headquarters marketing team and the specific needs at the geography.

The ADRM delivers timely and actionable on-label customer insights that inform real-time commercialization strategies and provide strategic insights supported by relevant data to facilitate annual brand planning at the regional level. This position involves developing customized initiatives that educate in compliance with local market opportunities outlined in the regional business plan. Moreover, the ADRM identifies and engages with regional customers on suitable, on-label or disease education topics, integrating their feedback to establish market leadership and achieve commercial goals while consistently upholding ethical business decisions and actions. The Associate Director of Regional Marketing possesses a solid marketing background enabling them to independently create proposed marketing plans for field and internal brand teams.

This role is field-based and supports the Oncology teams in Northern CA, WA, OR, Northern Nevada, ID, AK, WY, and MT. Candidates must reside in the designated territory.

Responsibilities

  • Strategic Regional Marketing: Develop, design, and implement Regional Marketing Plans that align with brand strategy plan objectives and influence local brand support. Utilize insights from external thought leaders to bolster market leadership and achieve commercial objectives.
  • Enhanced Customer Engagement: Identify and engage a core group of 35-50 National and Regional ESEs, leveraging advanced scientific, communication, and business skills to drive brand advocacy.
  • Insights Generation: Generate timely and practical customer insights to guide Brand strategic decision-making and make necessary marketing adjustments through interactions such as 1:1s, congresses, consultancies, and advisory board meetings.
  • Business Ethics and Skill: Lead multiple program budgets, timelines, processes, and procedures in compliance with regulations.
  • Internal Partnership: Collaborate with field sales leadership and Brand Teams to devise and implement local regional strategies and tactics based on identified market opportunities.
  • Exemplify AZ values by consistently adhering to ethical standards and compliance expectations.
  • Be prepared for 50-70% overnight travel, including evening and weekend conferences as required.
  • Other duties as assigned.

Qualifications:

Minimum Qualifications

  • Bachelor's degree
  • 10+ years of Pharmaceutical or Healthcare industry experience
  • 3+ years of Oncology Experience
  • Marketing Experience

Preferred Qualifications

  • MBA
  • 3+ years HCP, Product, or Brand marketing experience

Next Steps -- Apply today

Are you prepared to contribute new insights and innovative thinking? Excellent We have a single opportunity available, and we hope it's meant for you.

To be considered for this compelling role, kindly complete the full application on our website promptly-- this is the primary way for our Recruiter and Hiring Manager to gauge your suitability for this role. If you know someone who could be an exceptional fit, feel free to share this posting with them.

Date Posted

29-May-2024

Closing Date

Our objective is to foster an inclusive and equitable environment. At AstraZeneca and Alexion, we aim for individuals to feel a sense of belonging right from our recruitment process. We encourage and review applications from all competent candidates, irrespective of background. We offer reasonable adjustments/accommodations to support all candidates in performing at their best. If you require any adjustments/accommodations, please indicate this in the application form. AstraZeneca mandates all US employees to be fully vaccinated for COVID-19 but will consider requests for accommodations as required by relevant laws.

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