Vice President, Marketing

2 weeks ago


Middletown, Connecticut, United States Liberty Bank (Connecticut) Full time

Vice President, Marketing at Liberty Bank

Join our team at Liberty Bank that is dedicated to integrating Diversity, Equity, and Inclusion (DE&I) in all aspects of our operations. We strive to create a positive work environment for our employees and a safe, supportive space for our customers.

JOB SUMMARY:

  • Develop and execute a comprehensive marketing plan to acquire, grow, and retain Owners Bank customers.
  • Manage marketing activities to engage target audiences through digital channels.
  • Coordinate with the Liberty Bank marketing team to promote strategic Fintech partners.

KEY RESPONSIBILITIES:

  • Define and implement effective marketing strategies within budget constraints.
  • Execute digital marketing campaigns and advertising techniques to drive brand awareness and customer acquisition.
  • Collaborate with agencies and internal teams to create compelling marketing content.
  • Monitor campaign performance and optimize for success.
  • Manage social media channels and website content to enhance audience engagement.
  • Track and report on campaign success using analytics tools.
  • Stay informed about market competition and maintain competitive advantage.
  • Write press releases and represent Owners Bank at industry events.
  • Make strategic decisions with professionalism and adherence to policies and regulations.

QUALIFICATIONS:

  • Bachelor's degree in Marketing or related field.
  • Minimum of 10 years of marketing experience.
  • Strong understanding of Owners Bank products and services.

PHYSICAL REQUIREMENTS:

  • Proficiency in general office equipment.
  • Ability to use a keyboard.
  • Comfort with prolonged sitting.

COMPLIANCE:

Liberty Bank promotes equal employment opportunities and adheres to affirmative action, equal employment, and fair lending programs. We value diversity and strive to provide a welcoming environment for all individuals.



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