Vice President, Marketing
2 weeks ago
Vice President, Marketing at Liberty Bank
Join our team at Liberty Bank that is dedicated to integrating Diversity, Equity, and Inclusion (DE&I) in all aspects of our operations. We strive to create a positive work environment for our employees and a safe, supportive space for our customers.
JOB SUMMARY:
- Develop and execute a comprehensive marketing plan to acquire, grow, and retain Owners Bank customers.
- Manage marketing activities to engage target audiences through digital channels.
- Coordinate with the Liberty Bank marketing team to promote strategic Fintech partners.
KEY RESPONSIBILITIES:
- Define and implement effective marketing strategies within budget constraints.
- Execute digital marketing campaigns and advertising techniques to drive brand awareness and customer acquisition.
- Collaborate with agencies and internal teams to create compelling marketing content.
- Monitor campaign performance and optimize for success.
- Manage social media channels and website content to enhance audience engagement.
- Track and report on campaign success using analytics tools.
- Stay informed about market competition and maintain competitive advantage.
- Write press releases and represent Owners Bank at industry events.
- Make strategic decisions with professionalism and adherence to policies and regulations.
QUALIFICATIONS:
- Bachelor's degree in Marketing or related field.
- Minimum of 10 years of marketing experience.
- Strong understanding of Owners Bank products and services.
PHYSICAL REQUIREMENTS:
- Proficiency in general office equipment.
- Ability to use a keyboard.
- Comfort with prolonged sitting.
COMPLIANCE:
Liberty Bank promotes equal employment opportunities and adheres to affirmative action, equal employment, and fair lending programs. We value diversity and strive to provide a welcoming environment for all individuals.
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