VP, Product Marketing

2 weeks ago

Houston, Texas, United States PROS Holdings, Inc. Full time
VP, PRODUCT MARKETING

Reporting to the Chief Marketing Officer, the VP, Product Marketing is responsible for creating the global go-to-market strategy and overseeing its execution for the entire portfolio of offerings, including products, services and solutions. The VP, Product Marketing plays a key role in making decisions that inform our product roadmap, influence future product strategy, and ultimately drive our go-to-market strategy. In short, a successful candidate will have a huge impact.

Leading a team of product marketers and industry segment marketers as well as market intelligence analysts, the product marketing team will analyze the target markets and competitive positions, discover and define market problems, develop differentiated messaging and positioning, and create compelling content that both drives demand and enables the sales team. The VP will work across the marketing organization to ensure collaboration and consistency across all delivery channels.

As a key member of the PROS marketing leadership team, this person will be the key bridge to Product Management to ensure cross-functional readiness and commercial success of the products. They will serve as the voice of PROS at company and industry events, charged with telling the story of how PROS is leading the shift to modern commerce, helping competitive enterprises create a superior buying experience across every channel.

THE COMPANY - PROS:

PROS Holdings, Inc. (NYSE: PRO) is leading the shift to modern commerce, helping competitive enterprises create a personalized and frictionless experience for their customers. Powered with Dynamic Pricing Science, PROS solutions make it possible for companies to price, configure and sell their products and services with speed, precision and consistency across all sales channels. Our customers lead their markets across more than 10 sectors, and benefit from 30 years of accumulated knowledge and data science infused into our purpose-built solutions. PROS drives more than 200 million prices and 1.7 billion forecasts every day for enterprises in more than 30 industries around the globe. Our mission is to help companies and the people who work for them outperform. To learn more, visit

A DAY IN THE LIFE OF THE VP, PRODUCT MARKETING - ABOUT THE ROLE:
  • Translate the company's business objectives, market opportunities and portfolio of offerings into a formal, cohesive go-to-market strategy
  • Partner with leaders across the business (including sales, product, and services) to design an aligned set of strategies, tactics and resources that achieve corporate objectives
  • Provide insight and support to company leadership to inform the identification and development of new offerings (products, solutions or services)
  • Understand target buyer needs, market trends and the competitive landscape
  • Build the go-to-market plan to support and grow the portfolio of offerings, including prioritizing and aligning target audiences, developing effective messaging and building content architecture
  • Create a sales enablement plan and oversee marketing contributions to drive sales' adoption of the portfolio
  • Oversee launch planning for new offerings - including an enterprise-wide process and template - that incorporates products, solutions and services where applicable
  • Develop the market requirements, buyer personas, and segmentation definition necessary for product strategy and downstream marketing and field execution.
  • Develop the positioning, messaging, content, and thought leadership necessary for brand awareness and demand generation
  • Develop sales enablement content that prepares the sales organization to successfully find qualified buyers, identify their success outcomes, and compel them to select PROS.
  • Direct pricing strategy to match solution value and market conditions.
  • Manage (in concert with internal partners) customer advisory boards, analyst, and alliance relationships.
  • Develop a highly productive Product Marketing team through coaching and mentoring of existing staff and hiring of top-quality talent.
REQUIRED QUALIFICATIONS - ABOUT YOU:

We are looking for candidates who possess the combination of the following achievements, skills and behaviors:
  • 15+ years of combined B2B product marketing, marketing or product management in the enterprise software market with 10+ years in a Senior leadership role
  • Championing cross-organizational programs including Sales, Alliances, Marketing, Product Management, and R&D.
  • Strategic thinking and ability to define and pursue high level objectives.
  • Roll up your sleeves, entrepreneurial, get-it-done attitude
  • Demonstrable success growing the profitability and performance of large software portfolios
  • Excellent relationship-building and management skills, both externally and internally
  • Proven ability to build consensus and work collaboratively across functional teams and in matrixed resource models
  • Proven leadership skills with a demonstrated track-record of recruiting and coaching high- performance teams
  • Knowledgeable in current technologies, with strong emphasis on mobile and cloud
  • Strong communication and collaboration skills: Ability to operate in a complex, global environment - influencing and gaining consensus on priorities and execution objectives
  • Exceptional writing and presentation skills that emphasize story telling
HIGHLY PREFERRED:
  • MBA degree in Marketing or related field
SKILLS & PERSONAL CHARACTERISTICS:
  • Ownership
  • Innovation
  • Care
Why PROS?

PROS culture and the truly extraordinary people who work here are at the very core of our success. We have a passion for what we do, and we won't stop until we've delivered on our promises. We're committed to the success of our customers. That's why we think harder and dream bigger - so our customers can go even further than they ever imagined possible.

This is a unique opportunity to join a company that has 30+ years of proven success with a long runway of more success.

Our people make PROS stand out from the rest. If you want to be a part of something truly extraordinary, come help us shape the future of how companies compete and win in their markets.

Work Environment:

Most work activities are performed in an office or home-office environment and require little to moderate physical exertion. Work activities may require periods of extended hours, critical deadlines and stressful situations. To successfully complete the tasks of this position, individuals must be able to communicate clearly (in writing and orally), comprehend business terminology, interpret numerical data.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

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