Digital Marketing Specialist

1 week ago

Abilene, Texas, United States Directors Investment Group Inc Full time
Does this describe you?

Organized

Adaptable

Disciplined

Detail-Oriented

If so, let's talk

We are seeking a self-motivated person to manage Google Ads campaigns and the services that revolve around it. This person will be the expert on everything pertaining to Google Ads and Google's suite of marketing products. The role involves listening to a client's needs and translating those needs into a digital marketing solution. They are responsible for making the information pertaining to Google Ads digestible for a client to understand. The Google Ads Specialist also works very closely with website builders, social media account managers, graphic designers, videographers, and more.
Responsibilities
  • Work on Google Ads including Paid Search, YouTube, and Display campaigns.
  • Help funeral homes manage Google My Business and respond to Google Reviews.
  • Analyze keyword and search data to optimize each account's performance.
  • Coordinate between graphic designers, account service representatives, and clients to move the projects from concept to completion.
  • Collaborate and educate Sales Managers and/or funeral homes and walk them through marketing solutions.
Qualifications:
  • Bachelor's degree (preferred but not required) in Marketing, English, Journalism or related field
  • Experience working in a similar role or internship is preferred
  • Strong attention to detail and organizational skills
  • Excellent written and verbal communication abilities
  • Proficient in Microsoft Office Suite
  • Excellent data entry and typing skills.
  • Excellent organizational skills.
  • Adaptability to different personality types.
  • Customer focused.
  • Ability to multi-task, set priorities, and manage time effectively.
  • Commitment to company values.
About Funeral Directors Life

Funeral Directors Life, a subsidiary of Directors Investment Group (DIG), offers an award-winning workplace that is truly one-of-a-kind.

Funeral Directors Life is a full-service preneed insurance company. We help funeral directors grow their businesses and serve more families every year. With Funeral Directors Life's preneed programs, at-need solutions, and marketing services, funeral owners and directors can start saving time, growing their businesses and increasing profitability in a rapidly changing marketplace.

DIG has been recognized with numerous workplace awards, including the prestigious FORTUNE magazine "Best Small & Medium Workplaces" List, the "Best Workplaces in Finance & Insurance" List, the "Best Workplaces for Millennials" List, and the "Best Workplaces in Texas" List. The company is also a winner of the top 100 "Best Companies to Work for in Texas," published by Texas Monthly.

Based in Abilene, TX, DIG offers a unique corporate culture and benefits that our employees love Founded on Christian principles of leadership through service, integrity, honesty, and respect, the company is dedicated to serving the funeral profession and helping funeral homes enhance their service to families in a rapidly changing marketplace. In fact, our mission is "to be known as the best, most-respected provider of service to the funeral industry."

So, what makes DIG such a great place to work? We apply these same principles to how we treat our employees: offering excellent compensation, a fun, friendly, and supportive work environment, and more benefits and perks than we can mention; including employer-paid health coverage, 401 (k) matching, life insurance, an on-site clinic, a 24-hour fitness center, free fresh fruit and beverages, a corporate university, book studies, and many personal growth opportunities for mind, body, and soul.

An Equal Opportunity Employer

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