Marketing Specialist

3 weeks ago

Placentia, California, United States Vaco Full time
Marketing Specialist - 5 to 6 month long Contract

Job Description:
Lead Generation & CRM Management:
  • Develop and implement effective lead generation strategies to optimize lead nurturing and conversions.
  • Collaborate with the Marketing team to segment leads, measure results, and optimize workflows to convert leads into customers.
  • Implement lead nurturing workflows, automated email sequences, and effective lead scoring models.
  • Build customized views, dashboards, and reports for CRM users.
  • Manage the CRM platform daily, including creating workflows, automated lists, and updating forms and properties.
  • Oversee data integrity and maintain the health of user databases.
  • Measure and optimize HubSpot campaigns, monitor and analyze campaign performance metrics to identify areas for improvement.
  • Share knowledge and best practices, and provide training for existing and new users.
Website Management:
  • Oversee and manage the company's website to ensure optimal functionality, user experience, and content accuracy.
  • Act as the owner of website performance, updates, and maintenance, focusing on search optimization and user experience.
  • Manage online content via CMS platform, including SEO edits.
  • Own the management of SEO and PPC campaigns with agencies and freelancers. General knowledge of Google Analytics and AdWords is required.
  • Collaborate with IT, design, and content teams to update and optimize the website regularly based on performance insights.
Digital Marketing Execution:
  • Manage day-to-day digital marketing campaign execution, including preparing and executing landing pages and emails using automation software.
  • Assist with the implementation of paid digital and PR campaigns.
  • Work with the Regional Marketing Team to organize and maintain a customer database.
  • Assist in analyzing marketing data, including campaign results, conversion rates, and online traffic to improve future strategies.
Email Marketing:
  • Provide expertise and guidance on developing an email marketing strategy for North America, Latin America, EMEA, and Australia/NZ.
  • Develop, execute, and optimize global email marketing campaigns to engage existing customers and acquire new ones.
  • Work with the Visual Designer, Content Manager, and digital marketing agencies or freelancers to develop necessary assets and contribute to copywriting for emails.
  • Track and report email marketing metrics such as open rates and click-through rates.
Social Media & Community Engagement:
  • Partner with the Content Manager and Sr. Digital Marketing Specialist to plan strategies and create assets that maintain an authentic social voice, enhance the brand, and improve customer experience.
  • Track key performance indicators (KPIs) to ensure campaigns are performing as expected.
Required Skills & Experience:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum three (3) years of work experience in a related field.
  • Proven experience with HubSpot CRM and marketing automation platforms.
  • Excellent analytical skills with the ability to interpret data and generate actionable insights.
  • Understanding of website content management, SEO strategies, and analytics reporting.
  • Familiarity with online advertising platforms, specifically Google AdWords.
  • Strong communication skills, including writing, verbal, presentation, and listening skills.
  • Working knowledge of Facebook Business Suite, Sprout Social, or other social analytics/social listening tools.
  • Experience with Adobe software packages such as Premiere Pro, InDesign, and Photoshop is preferred but not mandatory.

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