Product Designer

We are seeking a Product Designer to join a growing e-commerce team. This is a remote, full-time, and direct hire role for one of our amazing partners that this growing startup in the e-commerce retail industry. You will be instrumental in shaping the user experience and visual design of their digital products, so you should have a deep understanding of user-centered design principles, a focus on conversion, and the ability to collaborate effectively with cross-functional teams.

Responsibilities:

• Understand the customers needs by using company data and indicators to develop sound hypotheses about how customers currently use their site, identify friction points, present solutions, and infer future use cases.
• Create exceptional user experiences by designing intuitive and visually appealing user interfaces for the website and mobile application. This should have a focus on usability, accessibility, and conversion optimization.
• Design systems and components that evolve the design system and ensures consistency and scalability across all products.
• Collaborate with the CEO, product, marketing, and engineers to understand requirements, align goals, and bring your designs to life.
• Prototype and iterate by developing wireframes, mockups, and interactive prototypes to test and refine design concepts.
• Utilize data and analytics to make data-driven designs, and measure the impact of your designs to make informed decisions to optimize the user experience.
• Stay in the know about the latest design trends, tools, and technologies in the e-commerce space.
• KPIs for conversion rate, bounce rate and project rate completion

Qualifications:

• 5+ years of experience as a product designer
• A proven track record in the e-commerce industry with demonstrated expertise in creating and managing successful online shopping experiences.
• Must have a strong portfolio to showcase your design process, problem-solving skills, and successful product launches.
• Experience in user-centric design with an expert knowledge of user research methodologies, information architecture, interaction design, and visual design.
• Proficient in Figma, Sketch, or similar design tools.
• Ability to clearly articulate your design decisions and present your work to stakeholders.
• Ability to collaborate with cross-functional teams and incorporate feedback into your designs.

Nice to Have:

• Knowledge of HTML, CSS, and JavaScript.
• Experience with A/B testing and experimentation.
• Familiar with agile development methodologies.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. You must be legally authorized to work in the United States without current or future sponsorship.

My notes:

• Role: This Product Designer will report to Andrea Wolfe (VP of Brand), and it's a more mid-level role. This will be primarily a maintenance role rather than creation role, especially after the website is updated. They've already set design guidelines for the majority of the components on the site already, and the website refresh is just a 6-month project. After that is done, there will be more maintenance and figuring out ways to improve. They don't do a lot of AB testing. They are looking for a strong portfolio with clean/modern designs, experience working on e-commerce websites that aren't cluttered, and are customer and conversion centric. They need someone who can take directions very well, and who is collaborative. They will partner close with the creative director and put their ideas into UI/UX. The CEO is also very technical and drives how things take shape. You will be doing more interface design, and you won't be doing anything on the backend. They want someone who can give them options, explorations and feedback. There should be an emphasis on what the majority of the users could use. Also, because a lot of the users are older, they should care about accessibility, and what colors work best. They want someone with more finesse when it comes to working with Figma and has done some user testing.
• Must Have: Must have a strong portfolio with designs they've created more than the process. You should have a deep understanding of user-centered design principles, a focus on conversion and the ability to collaborate effectively with cross-functional teams. Must have e-comm experience with demonstrated expertise in creating and managing successful online shopping experiences. They need clean UI/UX experience and experience with Figma. Someone who's worked with high converting sites and knows what the big sites are doing to make them look good, because they don't do a ton of AB testing themselves. Walmart's UI/UX experience is good, but people that work there are typically focused on just specific a specific part of the process, rather than all of it like they will be here. It's ok if they do that now, as long as they've done the entire e-comm site before. It's ok if they have brand experience with some UI/UX, and it's ok if they did UI/UX for 2-3 years and then moved on to banners or something, rather than strictly doing product design.
• Additional Personalities other than what you see below under company notes: Someone who is highly productive with a focus on urgent and quality delivery. They must have strong communication and documentation abilities. They should have good collaboration skills with a proactive and self-directed work style. They should be a hard worker that can work under pressure.
• Salary: $120K-$140K (no bonus or equity)
• Why Open: This person was working under the CTO, but they shifted them to the VP of Brand. That person is no longer there. His experience was from Canada and it's a different ballgame. The Creative Director is filling the gap for now.
• Team: they have 2 other designers in house (a director and an art designer), but neither are UI/UX Designers.
• Interview process: They will look at portfolios first, then meet with Tarah or Jon for culture, then tech interview with Andrea and then a case study round.
• Time zone preference: Their team is all over, so they can live anywhere.

Company:

• Website Description: Their website is Carewell is a category-defining business that is dedicated to providing the most trusted and reputable retail source for caregiving products. Our vast selection of expert-vetted products includes incontinence supplies, wound care, nutrition, mobility aids, and more, all available at the best prices with fast, reliable shipping. We are proud to have been recognized as one of the fastest-growing companies in the US, ranked on the Inc. 5000, and named one of the most customer-centric companies in the world by Forbes in 2022. At Carewell, we understand the importance of caregiving, and we strive to provide the highest quality products to help caregivers provide the best care possible for their loved ones. As the number of older adults in the US grows, the need for caregiving solutions will only increase. By joining Carewell, you will have the opportunity to work in a space that is constantly evolving, with new challenges and opportunities for growth. We are committed to being architects of our own success, always striving to improve our teams, partnerships, and solutions to ensure impact, scalability, and simplicity. As a member of our team, you will have the opportunity to collaborate with like-minded individuals, using customer insights, data, research, and feedback to make decisions and create the most effective solutions. If you are ready to join a team of dedicated individuals who are committed to making a difference in the world, Carewell is the place for you.
• The Carewell story: Our story began in 2015, when our co-founder and CEO Bianca helped her mom care for her grandmother. They had no clue which products they needed, much less where to find them or how to use them. Online marketplaces were confusing, local shops had limited selection and no discretion, and both experiences lacked empathy. Bianca was shocked there was no What to Expect guide like there is for new parents, so she and her husband/co-founder Jonathan dedicated their lives to creating a solution for family caregivers just like you. Here's a great article about them at
• Overview: They are an e-commerce first marketplace. It's the chewy blueprint but instead of products for animals, it's products for the elderly. They want to get into prescriptions and private label products like Chewy in the future too. In May 2024, they were at about $50-$100 million in revenue and they are looking to 10X that, which they believe is on the low end. They also closed a $25 million in series B in early 2024 that is for hiring. The former CFO at Chewy is on their board, and he's the one that negotiated the $3.5 billion sale of Chewy. Plus, most of their leadership team is from Chewy, so they are looking to replicate that.
• Upcoming Projects: They are currently doing a revamp their e-commerce website, and they will look to add prescriptions and private labels in the future. They will likely add a mobile app down the line but fixing the website is the #1 priority. Their CEO is technical and originally put it together, but it is a lot of systems connected together.
• Company size: They have hired a ton of former Chewy leaders and have over 200 employees as of May 2024. They are looking to grow and expand that number. Some of the former Chewy leaders are their CFO, CTO, CMO (was VP of Growth), the VP of Marketing, Head of customer service, Head of merchandising, and others that lead analytics, direct mail and paid search, and the creative direction. They have double the amount of women in leadership than men.
• Size of IT Team: Currently there are 8-10 people. They have 4-5 on the front end, which is their storefront team. Ryan Martin is leading their backend team, and they have some people from Brazil helping for now. Daryl Altenhof is the Director of IT. They might build an infosec team, but Darryl is doing it now. They will be adding 3 Staff Engineers and an SRE. There is also someone in the UK, but I'm not sure what they do. The product and design team is currently under the CTO, but it's moving to marketing under the VP of Brand, Andrea Wolfe. One person in the UIK.
• Tech stack: They use the GCP cloud, PostgreSQL, serverless GCP, typescript, and react on the front end. Same tech as BEX (loves Dierdre).
• Remote/Onsite: remote but EST is the preference. They can technically live anywhere but CA and NY aren't a preference. They have daily 9am EST standups.
• Benefits: Competitive compensation, Health, Dental, and Vision insurance, Short-term Disability and Life Insurance (100% employer-sponsored), Supplemental Life Insurance (employee-sponsored), 401(k) Retirement Plan (no employer contribution), 100% Remote, company laptop and Employee discount. They have flexible PTO, with a soft cap at 20 days plus 6 paid holidays. Onsite opportunity in Miami up to 2x per year. Maternity leave is 13 weeks @ 100% and Parental leave (non-birthing parents) at 4 weeks @ 100%. They have 3 United Healthcare plans.
  • The Base Plan (comes with HSA): employee only covered at 80%, employee + spouse covered at 39%, employee + child/children covered at 49% and employee + family covered at 44%.
  • The Buy Up Plan: employee only covered at 70%, employee + spouse covered at 34%, employee + child/children covered at 48% and employee + family covered at 37%.
  • Buy Up Plan 2: employee only covered at 64%, employee + spouse covered at 31%, employee + child/children covered at 57%, and employee + family covered at 48%.
  • Guardian Dental: Covered at 75% of employee only
  • Guardian Vision: Covered at 75% of employee only
  • Guardian STD provided at no cost to employee, Guardian LTD, Guardian basic life & AD&D at no cost to employee and Guardian supplemental basic life & AD&D.
• Hiring/Staffing: Their career page is They used Tech Recruiters before, but they were not producing. Plus, people tried to negotiate too much at the end. They asked the CTO who to use and she immediately asked for us. They don't want to renegotiate with candidates at the end. They like a pipeline of candidates, in case someone falls off. They don't want to have to start the search again. They targeted Wayfair (too expensive) and chewy. Working for Shopify is a big plus.
• Offers: There is no bonus for roles under director. They will get 2 offers to choose from with different stock options and they will not renegotiate. For the higher base salaries, they will get 15K in stock options. The stock value for 15K in stock options is about $52K in today's value, but if they get to a 10x and $500 million acquisition, that would be $520K. For a mid-level salary offers, they'd get 20K in stock. The stock value for 20K in stock options is about $87.5K in today's value, but at 10X growth and acquisition, that puts it at $875K. At a lower salary, they'd get 25K in stock. Chewy sold at $3.5 billion with the same team, and they have no doubt this will be in that ballpark too.
• Personalities: They want people that get things done, have a low ego, can take responsibility, and have an ownership mindset. They have a strong "cameras on" culture, and they are highly communicative with a lot of humor. They like people that have experience in a startup and working with a lean team. Also, someone that is ok with on-call support outside of typical working hours. There is a lot of work, and they want a hard worker that can be productive quickly. Someone who can see what the problems are and can solve them. They like self-starters that don't need a lot of hand holding. E-commerce experience is important, and they ideally want someone who's recently worked for an e-comm first platform.
• Headquarters: South Florida
• Competitors:
• Hiring Managers:
  • o Sam Rassner (CTO): Her LI is Her meeting scheduler is at this link: Just as a heads up, she's usually 5-10 minutes late, so please let us know if she's running late, so we can ping her. I've known her since she was at Chewy. We placed her at BEX and then filled multiple positions for her at BEX and Emed. She is a leader, a builder, a thinker, and an engineer with experience from idea to product launch. She loves leading technology teams at SaaS companies and started as a Software Engineer herself. She is not only a phenomenal CTO, but she can get her hands dirty with technology and could step in to be an Architect if needed. Sam loves building products and working for a company that appreciates technology. She has strong experience building and running teams in the software space, and her specialty is helping early startup software companies build. She understands business value and can bring together excellent teams that can work miracles and enjoy each other. She also has strong cloud experience with AWS and Google. Sam's technical and leadership skills are incredible, but what really sets her apart is her personality. She is someone who never loses sight of the company's mission and goals. She can build a world class organization, and then lead that organization to record breaking success. Sam is detail driven and technically knowledgeable. She will push her team to be the best versions of themselves that they can be, and she will never ask them to do more than she herself is already doing with her incredible work ethic. She's a workaholic that any team can rally behind and a huge value to any company she's worked for.
    • Sam's work background: Sam was the VP of Software Development at Chewy, an e-commerce pet store with more than 100,000 pet products and Rx pet medications. She was vital in helping them grow from a startup to where they are today and grew the development team from 6 developers to 120 in 2.5 years. She led multiple departments, multiple locations, and high scale development that covered end-to-end ecommerce systems. She collaborated across IT departments and created a DevOps organizational structure across all teams. She even led the Agile Transformation and brought them from a start-up style software team to a mature software team using Agile Methodologies using Scrum, KanBan, and ScrumBan. After Chewy, she missed the smaller team she had at Chewy and wanted to help another startup grow. She then joined BEX Realty as their CTO, and led a technical team similar in size to what she started with at Chewy. BEX Realty is a nationwide, technology-driven real estate firm. She loved it there, and loved her team, but was recruited to take over as the CTO at eMed. This was a fantastic opportunity to not only lead this innovative SaaS startup in the healthcare space, but to help save lives during the Covid pandemic. She has remained close with BEX and is their Technical Advisor when needed. She then became the CTO at eMed which is democratizing healthcare with a digital point-of-care platform for at-home healthcare testing. They were focused on the global COVID-19 pandemic, and have provided tens of millions of virtually-proctored at-home COVID-19 tests. They were trying to restructure post covid, and they had plans to expand its technology to other use cases and common illnesses in the future. Their software and testing products could include drug screening, lime disease, sinus, covid/flu, strep throat, etc. She ended up leaving there, because they were restructuring and considering putting technology in maintenance mode. They have such potential and great products, but they don't understand what they have and the talented people on their team.
  • Tarah Kendall (HR Manager): Her Linked In is She was a Branch Manager at Enterprise before coming to Carewell in 2021. She lives in VA and she is very nice.
  • Jonathan Magolnick (COO & Co-Founder): His Linked In is Jonathan is an efficient, analytic, tech-savvy business professional, who obtained his MBA in May 2017. He has significant experience in contract negotiation, sales, and account management, and has owned and operated a medical supply company since August 2015. He has business acumen with outstanding relationship building skills, business development experience, and exceptional writing and communication abilities that maximize organizational needs. Jonathan is recognized for critical thinking, collaborative work processes, and excelling in fast-paced environments while meeting time sensitive deadlines. He is bilingual in English and Spanish. He went to the University of Miami and got his MBA there. Then he was a sports staff writer and then worked at FOX Sports in add sales and programming & acquisitions. He's been at Carewell since Aug 2015 and Co-founded the company with his wife, Bianca.
  • Bianca Padilla (CEO & Co-founder): Her Linked In is She started this company with her husband, Jonathan Magolnick. She went to NYU and worked in Private Equity and was a software engineer prior. CEO and co-founder of Carewell, a family-founded company that simplifies life for caregivers by providing personalized service, compassionate content, and expert-vetted home care products. Graduate of NYU and the Disney Institute. Founder and ambassador of the Charlotte chapter of Aging 2.0. Miami native, traveler, foodie, and reader of books about entrepreneurship, leadership, tech, and comedy - open to recommendations
  • Ryan Martin: His Linked In is He's a strong data guy and is leading the backend engineers under the CTO. He came over from eMed.
  • Daryl Altenhof: His Linked IN is He's the Director of IT and came over from eMed. We placed him at eMed. He's leading IT and doing infosec for now.
  • Andrea Wolfe (VP of Brand): Her LI is She lives in Austin, TX. She was formerly the VP of Marketing at Chewy, and has held marketing and brand leadership roles at Spreetail, Outdoorsy, and GameStop. She is an Ecommerce marketing executive leading brand marketing, performance marketing, growth marketing, and customer experience teams. She develops online content to educate and engage audiences that leads to conversion and builds captivating social communities and brand advocate platforms. She has experience achieving maximum impact in changing, growing, decentralized cultures. She is a strategic thinker who can collaborate with a diverse set of stakeholders. Strengths Finder: Command
    • Futuristic
    • Intellection
    • Positivity
    • Includer. She loves dogs, yoga, eating plant-based foods (and BBQ), reading, and travel. Specialties: advertising agency, broadcast, budgeting, creative direction, customer relations, marketing, merchandising, sales, strategic marketing, QSR, new business development, consumer promotions, direct marketing, ecommerce, retail

Original Job Description:

Are you a data-driven problem solver who is passionate about making a difference in the lives of others while contributing to a fast growing start-up? Join Carewell and be a part of a team that creates impactful solutions for caregivers and their unique challenges. We're looking for hardworking individuals committed to raising the bar and striving for impact, scalability, and simplicity. Build your career with Carewell, a category-defining business dedicated to making caregiving easier.

The importance of hiring a Senior Product Designer

We're seeking a highly talented and experienced Product Designer to join our growing e-commerce team. You will be instrumental in shaping the user experience and visual design of our digital products. This role demands a deep understanding of user-centered design principles, a focus on conversion and the ability to collaborate effectively with cross-functional teams.

What you'll do:

• Understand our customers: Use company data and indicators to develop sound hypotheses about how customers currently use our site, identify friction points, present solutions and infer future use cases.
• Create exceptional user experiences: Design intuitive and visually appealing user interfaces for our website and mobile app, with a focus on usability, accessibility, and conversion optimization.
• Design systems and components: Contribute to and evolve our design system, ensuring consistency and scalability across all products.
• Collaborate across teams: Partner with CEO, product, marketing, and engineers to understand requirements, align goals, and bring your designs to life.
• Prototype and iterate: Develop wireframes, mockups, and interactive prototypes to test and refine your design concepts.
• Data-driven design: Utilize data and analytics to measure the impact of your designs and make informed decisions to optimize the user experience.
• Stay ahead of the curve: Keep abreast of the latest design trends, tools, and technologies in the e-commerce space.

KPIs:

• Conversion rate
• Bounce rate
• Project rate completion

What you'll need:

• Proven Experience: 5+ years of experience as a product designer.
• Experience in E-commerce: A proven track record in the e-commerce industry, demonstrating expertise in creating and managing successful online shopping experiences.
• Strong Portfolio: A portfolio showcasing your design process, problem-solving skills, and successful product launches.
• User-Centric Design: Expertise in user research methodologies, information architecture, interaction design, and visual design.
• Technical Skills: Proficiency in Figma, Sketch, or similar design tools.
• Excellent Communication: Ability to clearly articulate your design decisions and present your work to stakeholders.
• Collaborative Mindset: A willingness to collaborate with cross-functional teams and incorporate feedback into your designs.

Bonus points:

• Experience with A/B testing and experimentation.
• Knowledge of HTML, CSS, and JavaScript.
• Familiarity with agile development methodologies.

What we offer:

• Competitive compensation
• Health, Dental, and Vision insurance
• Short-term Disability (provided at no cost to you)
• Long-term Disability
• Basic Life & AD&D Insurance (provided at no cost to you)
• Supplemental Life Insurance
• 401(k) Retirement Plan
• 100% Remote
• Flexible time off
• 6 paid holidays
• Employee discount

About Carewell

Carewell is a category-defining business that is dedicated to providing the most trusted and reputable retail source for caregiving products. Our vast selection of expert-vetted products includes incontinence supplies, wound care, nutrition, mobility aids, and more, all available at the best prices with fast, reliable shipping. We are proud to have been recognized as one of the fastest-growing companies in the US, ranked on the Inc. 5000, and named one of the most customer-centric companies in the world by Forbes in 2022. At Carewell, we understand the importance of caregiving, and we strive to provide the highest quality products to help caregivers provide the best care possible for their loved ones.

As the number of older adults in the US grows, the need for caregiving solutions will only increase. By joining Carewell, you will have the opportunity to work in a space that is constantly evolving, with new challenges and opportunities for growth. We are committed to being architects of our own success, always striving to improve our teams, partnerships, and solutions to ensure impact, scalability, and simplicity. As a member of our team, you will have the opportunity to collaborate with like-minded individuals, using customer insights, data, research, and feedback to make decisions and create the most effective solutions. If you are ready to join a team of dedicated individuals who are committed to making a difference in the world, Carewell is the place for you.

Learn more about us in the Carewell Newsroom.