Senior Brand Manager

1 week ago


Orlando, Florida, United States XYMOGEN Full time
Position Purpose and Objectives


As a Senior Brand Manager in the Health & Wellness category, this position will own the portfolio of nutritional supplements under the XYMOGEN brand.

As Senior Brand Manager, this position will oversee growing and bringing XYMOGEN to the next level in the consumer and practitioner channels, with a larger focus on the consumer channel.

It's a great opportunity for self-starters to grow and optimize all aspects of the business.

This includes upholding the brand positioning and identity, improving the product portfolio, implementing product portfolio extension and new product launches, optimizing content & design.


The Senior Brand Manager will work closely with digital performance marketing, content & creative, ecommerce, as well as supply chain and sourcing teams.

Essential Job Functions

Will oversee both content teams
Identify key levers for growth and build the optimization plans
Define product content and branding optimization priorities and implement changes with creative & design teams
Analyze marketing trends and customer needs, and define product evolution and range extension priorities
Execute the annual business plans to deliver against brand OKRs and KPIs
Secure alignment to plans and targets across key cross-functional stakeholders
Lead development and oversee execution of integrated marketing plans across our practitioner and consumer channels
Ensures that projects, department milestones, and goals are met while adhering to approved budgets
Commercialize new product launches & claims
Analyze key performance indicators in the brand's product portfolio and propose strategies to optimize growth
Develop data-driven methodologies to identify opportunities and optimize campaigns
Adheres to all other duties as assigned

Knowledge, Skills, and Abilities Required

Experience in the Health & Wellness industry, including a deep working knowledge of sector trends, consumer preferences and regulatory matters concerning the nutritional supplement category specifically
Experience with DTC, DTP
Ability to analyze data, draw conclusions and make recommendations
Ability to prioritize work in a fast-paced / high ambition environment
High level of organization, impeccable attention to detail, capacity to proactively solve complex problems
Demonstrated ability to create engaging content, come up with creative ideas, and think outside the box
Experience leading multiple external agencies

Working Conditions

·

Hybrid

Minimum Qualifications

5-10+ years of experience in brand management marketing, 2-3+ years managing a team
Bachelor's Degree in Business, Marketing, or a related field

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