Associate Director of Marketing

1 week ago

San Antonio, Texas, United States IHG Full time


Develop and oversee implementation of the Marketing strategy - including campaigns, events, digital marketing, and Public Relations for the hotel; tactical plans are created and implemented; and that results are monitored and achieved.


DUTIES AND RESPONSIBILITIES:

Support budgeted revenues and help maximize profitability within all areas of responsibility.

Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans which support the overall objectives of the hotel


Help identify operational problems that impact the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department heads on solutions.

Work closely with the Hotel Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations

Digital Marketing
Develop digital marketing plans to increase traffic and engagement with new, prospective customers, building a "best customer" program that enables consumers to become passionate brand advocates, while also driving cross-category purchases


Leverage the use of marketing analytics to provide insights and make recommendations to reach the customer in new ways to improve marketing ROI recommendations and overall strategies.

Review/Create or produce advertising, print and other media for the hotel.

Work with advertising agencies, consulting firms and vendors to maximize advertising investments and ensure ads represent brand identity and are appropriate for target audience.

Promote teamwork and quality service through daily communication and coordination with other departments. Key departmental contacts include all hotel departments, hotel Executive Committee, and corporate/regional sales group.

Support and help manage the project pipeline for Food & Beverage

Develop and maintain good relationships with officials and representatives of local community groups including the local city's Tourism and similar organizations to drive awareness and traffic to the hotel brand website

Work to maximize IHG system contribution:

Voice – IHG Voice and CRO delivery

GDS – system updates and production

OTA – market manager relationship, system updates and production

WEB – independent and production

Monitor and direct IHG Performance Marketing as appropriate

Digital Marketing, Social Media and eCommerce focus

Social listening impact on key sites

Website SEO, PPC and overall delivery

Expand Social Media reach as impact on delivery expands

Communications
Develop and refine the Brand's "core" messages to ensure organizational consistency


Collaborate with the General Manager, serve as hotel representative for media related inquiries and refer sensitive matters to the corporate Public Relations Department if necessary.

Work with Manager/Director to create communications strategies that will broaden programmatic reach and deepen impact.

Review and provide guidance on internal and external materials such as media pitches, media lists, key message documents, agendas, etc.

Oversee influencer marketing campaigns with celebrities, social media stars and bloggers, to ensure that the team identifies the right targets and develops engaging content that helps reach key objectives

Facilitate high-level media opportunities

Perform other duties as assigned.

ACCOUNTABILITY:

Number of employees supervised

:

Direct 1 Indirect 0

Decision making responsibilities

(Key Decision Rights)

:


Responsible for managing and coordinating multiple projects to successful completion including adhering to project deliverables, providing guidance to project team members, and providing direction for resource constraints, and managing project scope changes.

Qualifications and Requirements:


Bachelor's degree in marketing or related field, and 2 – 4 years total experience in a hospitality or hotel sales and marketing setting, with direct supervisory experience over a sales and/or marketing team, or an equivalent combination of education and work experience.

New hotel opening experience preferred. Must speak fluent English. Other languages preferred.
This job requires ability to perform the following:

Frequently standing up or moving within and outside of the facility

Carrying or lifting items weighing up to 25 pounds

Handling objects

Other:


Demonstrated effective and/or persuasive verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff.

Demonstrated expertise in digital marketing.

Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving and receiving instructions, and training

Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.

Problem solving, reasoning, motivating, organizational and training abilities are used often.

Ability to travel to attend workshops, radeshows, conventions, etc.

May require a valid Driver's License.

May be required to work nights, weekends, and/or holidays.

What you can expect from us
We give our people everything they need to succeed.

From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including a full uniform, impressive room discounts and some of the best training in the business.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work.

IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment.

We know that to work well, we need to feel well – both inside and outside of work – and through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.

The statements in this job description are intended to describe the essential nature and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job.
At IHG, we've made a promise. As one of the world's leading hotel groups, we're here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

As the world's first and most global luxury hotel brand, InterContinental Hotels & Resorts has pioneered international travel since the 1940s, we are passionate about sharing our renowned international know-how and cultural wisdom in truly impressive surroundings.

We all take great pride in being genuine ambassadors of the InterContinental brand and to be part of the brand you will have a thirst for travel, passion for culture and appreciation for diversity.

We create inspiring experiences for those seeking a richer perspective on the world.

If you'd like to embrace a world of opportunities, we'd like to welcome you to the world's most international luxury hotel brand.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button.

Start your journey with us today.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer.

We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

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