Director Marketing

Job Description

Director of Marketing

Position: Director of Marketing

Area: Marketing

Reports to: VP of Marketing

Location: Remote, USA

Target Start: ASAP

Who are we:

Classic Vacations, which celebrates 45 years in business, is the #1 rated luxury vacation wholesaler for Travel Advisors. Classic Vacations offers more than 1,300 amazing hand-picked, prestigious properties worldwide, a curated portfolio of tours and activities, a market-leading Groups business, white glove customer service, and a robust self-service online booking platform for Travel Advisors that boasts over 500,000 hotels and 275,000 rentals.

Classic works hand in hand with Consortia and Travel Advisors and boasts a discerning clientele who value high-quality destinations, frictionless travel, and memorable vacations.

The Classic Difference:

We have one goal: to do whatever it takes to ensure that our clients are not just satisfied with their vacation but completely delighted. We are dedicated to creating the best possible vacation experiences for our clients. Our industry counts on us to deliver world-class accommodations, exceptional privileges, and unparalleled service to our clients. That is the Classic difference.

Position Overview:

Join our dynamic team as Director of Marketing, where you will help spearhead the evolution of our luxury travel brand's positioning and media presence. This dynamic role is designed for individuals who possess a deep passion for marketing strategy, operations, and production, coupled with a keen eye for detail and excellence. As the Director of Marketing, you will wield significant influence in driving marketing campaign strategy, team operational efficiency, streamlining creative and digital production processes, and elevating our brand awareness and engagement. Embark with us on this exhilarating journey as we redefine marketing strategies and set unprecedented standards of excellence within the luxury travel industry. If you're prepared to unleash your creativity, drive operational excellence, and make a profound impact, we eagerly invite you to apply for the esteemed role of Director of Marketing today. To apply, please submit your resume, a brief summary of your most significant marketing achievements, and what excited you about the opportunity to join the Classic team.

Responsibilities include:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Team Management:
• Manages internal creative team, interns and outside contractor resources when needed
• Manages Marketing Reporting and Data Analyst, ensuring effective data analysis and reporting processes for internal marketing initiatives and partner campaigns.
• Manages Manager, Email and Communications
• Works closely with:
• VP, Marketing
• Account Managers, Product Marketing
• Manager, Marketing: Digital and Social
• Manager, Marketing: Education and Engagement
• Marketing Strategy
• Assists VP in determining and leading campaign strategies for corporate, brand, and product initiatives.
• Assists VP in management and oversight of PR and Paid Media tactics.
• Reporting and Communication:
• Ensures agreed-upon internal reporting is completed and delivered on a monthly and quarterly basis.
• Determines content/design of reporting for ease of communication to leadership- executive wrap up.
• Calendar Management:
• Maintains Master Marketing Calendar monthly, incorporating corporate brand messaging, seasonal campaigns, PD campaigns, Co-Op, across all internal functions.
• Traffic and Production Management:
• Acts as Traffic/Production lead for all incoming work from internal marketing partners and cross-functional teams.
• Ensures job requests are assigned to appropriate team/creative resource and provides timeline to stakeholders to manage expectations.
• Media Plan Oversight:
• Maintains oversight of Consortia and Trade media plan deliverables, ensuring relevant campaigns and offers in the market are pulled through.
• Coordinates plans with Email, Social, and PR efforts.
• Product Marketing Allocation:
• Assists VP with Product Marketing Allocation and planning after plans are complete, ensuring co-op plans are incorporated where needed.
• Campaign Management
• Oversees start of larger projects/campaigns, ensures creative briefs are completed, timelines are met, and action items are delivered.
• Campaign Marketing Calendars:
• Updates and Designs Campaign Marketing Calendars for Presentation/Leadership Distribution
• Contract Management:
• Ensures Marketing tool contracts are evaluated, renewed, and budgeted each year on an ongoing basis, managing relationships with contractors.
• Budget Oversight:
• Oversees status of Co-op budgets and recovery, ensuring budgets are reconciled and proof of performance reports are delivered to partners.
• Data Analysis and Segmentation:
• Evaluates and optimizes all reporting tools, data processes, and insights with Marketing/Data Analyst.
• Oversees data segmentation work and targeting tools with Marketing/Data Analyst, Email/Comms manager, and Social Media Manager.
• Coordination and Support:
• Assists VP in coordination of meetings, events, outings, and larger team initiatives.

The above is intended to describe the general content of and requirements for the performance of this position. It should not be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this position at any time.

Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, Hospitality Management, or related field.
• Proven track record 10+ years in marketing strategy roles, operations and production experience, preferably within the luxury travel industry or related sectors.
• Experience leading teams
• Strong leadership skills with the ability to provide strategic support and guidance to the VP and marketing team.
• Excellent organizational and time management abilities, capable of managing multiple projects and deadlines effectively.
• Proficiency in data analysis and reporting, with the ability to derive actionable insights from marketing metrics.
• Experience in calendar management and campaign coordination, ensuring alignment with brand objectives and messaging.
• Exceptional communication skills, both written and verbal, with the ability to convey complex information clearly and concisely.
• Demonstrated ability to collaborate cross-functionally and manage relationships with internal and external stakeholders.
• Strategic thinker with the ability to anticipate challenges, identify opportunities, and implement solutions proactively.
• Proficiency in marketing tools and technologies, with the ability to evaluate, implement, and optimize systems as needed.
• Team-Oriented: While independent and self-motivated, you also thrive in a collaborative team environment.

Terms of Employment:

• Hours: Full–Time Employment. 40+ hours per week
• Pay rate: Annual Salary, Depending on Experience + Annual Bonus, Depending on Company and Individual Performance.
• Office: Work is virtual

Benefits:

• Medical, Dental, Vision, 401K
• Life Insurance, LTD, STD

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Ability to Travel

Affirmative Action Statement:

It is the policy of Classic Vacations to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law. This policy relates to all phases of employment, including, but not limited to, recruiting, employment, placement, promotion, transfer, demotion, reduction of workforce and termination, rates of pay, and all other conditions and terms of employment. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

For more information, please contact Classic Vacations Human Resources @