Lead Web Analytics Engineer
1 week ago
Job Summary
In the fast-paced world of foodservice, where data-driven insights and personalized omnichannel customer interactions are crucial for customer loyalty, GO TO FOODS is looking for a Lead Engineer in Marketing Technologies. This role is perfect for an engineer with a strategic mindset, dedicated to enhancing omnichannel marketing through advanced technology.
As the Lead Engineer in Marketing Technologies, you'll be under the guidance of the Senior Director of Marketing Technologies, leading the technical aspects of our marketing technology team. Your responsibility will be to oversee and enhance our marketing technologies.
You will play a vital role in connecting data integration, analysis, and marketing tools for a precise and agile marketing operation. Your efforts will ensure a seamless technology experience, providing a unified customer view across all touchpoints and brands, enabling personalized omnichannel marketing at scale.
Essential Functions
- Marketing Architecture and Integration: Design and implement a comprehensive marketing technology architecture, integrating Amperity's CDP with other vital systems to create a synergistic stack. Collaborate closely with IT, Data Science, and Marketing to ensure smooth integration and data flow.
- Technical Leadership: Drive the technical development of marketing technologies to keep GO TO FOODS at the forefront of customer engagement. Stay updated on marketing technology trends to enhance customer interaction and brand growth.
- Data Strategy and Governance: Develop and execute a thorough data strategy across all marketing technologies to maintain data quality, privacy, and compliance. Lead teams in defining data collection methods and analytical techniques that align with business goals.
- Collaboration and Roadmap Execution: Work with marketing stakeholders to translate business needs into technical specifications and data models. Lead the marketing technology roadmap execution to deliver features aligning with strategic marketing goals.
Travel Requirements
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