Sr. Media Manager

1 week ago

Oklahoma City, Oklahoma, United States Welch's Full time
Grow with Welch's


Welch's is on a journey towards our bold ambition of being the global leader of convenient, good for you fruit-based food and beverages.

To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary


At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

Position Summary:

We're looking for an innovative, tech savvy Senior Media Manager to join Welch's Integrated Marketing & Communications team.

You are responsible for leading the day-to-day media planning across brand and product initiatives, to drive a best-in-class consumer experience for paid and owned channels.

You will lead our media agency to drive impactful, memorable, and growth-based plans.

Where You'll Work


This role will be based out of our Concord, MA headquarters where you will be immersed in a dynamic workplace where innovation thrives, and collaboration is key.


Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.

What You'll Do:

Manage the development and execution of full funnel media marketing programs in partnership with brand leaders, and aligning with brand business objectives

Lead and own the media agency relationship and planning process, including (but not limited to) briefings, plan development and execution, budget management, billing and measurement

Leverage data and consumer insights to optimize plans and provide innovative solutions to reach our defined growth consumer

Manage existing retailer media JBP relationships and identify and build additional key retail media partnerships in partnership with the sales team

Provide ongoing strategic consultation and education to brand marketing team around new media and digital strategies

Champion new and innovative approaches, fostering a culture of continuous learning

Who You Are:

Media thought-leader with a passion for driving agile media solutions and using data to inform decisions

Passionate about CPG and staying on top of industry and cultural trends with a keen understanding of shopper media and innovative media technologies

Possess the ability to collaborate with content partners and brand managers. A cross-functional mindset is a must.

A strong and clear communicator

Self-motivated - you can quickly identify needs and lead projects.

Someone who can be nimble and is open to change as we obsess the ever-changing consumer and media landscape.

Has a knack for multi-tasking - possesses strong project management skills an attention to detail

What You'll Need:

B.S. business related field

8-10 years in media planning/buying at an agency or client-side


Expertise in building and executing omni-channel media campaigns from awareness to loyalty, including paid social (YouTube, Meta, Pinterest, TikTok, etc.), search, digital (including programmatic), OOH, Product Sampling, Streaming, Audio, Influencer and more.

Experience in media measurement, KPI setting/tracking. Deep knowledge of analytic platforms, SEO/SEM and tagging/reporting

Experience in agency management

Understanding of Store, eCommerce and performance marketing, with experience working in D2C platforms

What You'll Enjoy:

Organization with a bold, clear purpose & vision for the future

Inclusive Culture:

Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself

Passionate Community:

You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business

Hybrid work model

:

Flexible & collaborative work environment to maximize well-being & success

Paid Time Off and Holidays:

Available immediately for you to enjoy time away from the office to rest and recharge

Paid Volunteer Time Off

:
40 hours of paid volunteer time for all non-union employees

Development & Advancement

:

Access to LinkedIn Learning as well as both formal and informal opportunities to develop and grow your career

Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)

401K plan with Generous Company Match

Flexible Benefits from your first day:

Choose the benefits that meet your needs and preferences

Health, Dental & Vision Insurance

Health Savings Accounts

Life and accident insurance

Employee Assistance Programs

Tuition reimbursement program

Additional benefits available through Perks at Work

Paid parental (and adoption) leave

  • Available after 12 months of employment


Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.

#J-18808-Ljbffr

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