Senior Content Strategist

1 week ago

Boston, Massachusetts, United States InsideHigherEd Full time

The MGH Institute of Health Professions, the only degree-granting affiliate of Mass General Brigham, seeks an experienced Senior Content Strategist who will help increase awareness of the Institute's mission and place within the health care system and beyond.

Reporting to the Chief Communications Officer (CCO), the Senior Content Strategist will be a highly collaborative and strategic thinker who has a strong understanding of long and short form story ideation and execution, deadlines, and AP style editing. The Strategist will know how to create compelling content that elevates the profile of the Institute among external audiences, particularly prospective students, but also current students, faculty, staff, alumni, donors, and the local community.

The Strategist will leverage faculty expertise into opportunities with external media.

They will also have a keen understanding of social media to help the Office of Strategic Communications (OSC) maximize its strategy, approach, and tactics.

They will assist in posting on Institute platforms.

Primarily responsible for helping manage day-to-day activities, the Strategist will work within the OSC beat system and be responsible for story coverage within certain schools/offices/programs, all in an effort to raise the visibility of the Institute while informing stakeholders of news and developments.

Along with offering counsel, the Strategist will have experience to assist with crisis management if/when the need arises. He/she will also serve as editor of stories before they are posted on the website.

The Strategist will also serve as editor of the semi-annual MGH Institute magazine, assist with oversight of news content posted on the website, and help pitch story ideas to journalists and news outlets.

This is a HYBRID role.

WHAT YOU WILL DO:

  • Work with Chief Communications Officer with coverage of faculty, leadership, student, research and alumni stories.
  • Serve as primary copy editor of website stories and magazine content.
  • Utilize faculty database to align expertise with current news and create source sheets that provide potential thought leadership opportunities with external media.
  • Assist in ideating story assignments, web posting, and sharing content with internal (Mass General Brigham and MGH Institute) and external (media) audiences.
  • As needed, post social media content on Institute platforms.
  • Take photos of new employees, update photos, organize photos at events.
  • Assist Chief Communications Officer in ensuring Vitals, the MGH Institute's central platform for news and announcements, is up-to-date with fresh content and current announcements, events, photos.
  • Write and/or edit feature stories, thought leadership pieces, and media advisories.
  • Develop and maintain ongoing relationships with reporters in print/digital and broadcast media; pitch news stories/ideas
  • Create, produce, and edit bi-annual MGH Institute Magazine. Includes assigning/writing/editing stories, identifying photography and art needs, and overall magazine management
  • Assist in managing internal communications
    • Work with OSC colleagues in producing and distributing weekly "The IHP This Week" newsletter.
    • Help edit messages from school executives and departments; assist with distribution.
    • Triage Marcom submissions (event, news, photography, IHP News) and assign to appropriate personnel (OSC staff, interns, grad assistant)
    • Ensure submissions for IHP-TV are posted.
  • Direct, manage, and/or assist in taking photos for OSC stories, IHP events, academic and department website sections. Lead the editing, compiling, and archiving of photos.
  • Supervise activities of temporary employees, interns, or graduate assistants for specific projects.
  • Source, as well as manage, outside vendors for freelance writing, graphic design, photography, printing.
  • Perform other related duties as needed.

Supervisory responsibilities:

  • Interns and graduate assistants


Qualifications

Qualifications:

  • 5-7 years' experience in story writing and editing.
  • Experience with and knowledge of social media.
  • Proficient photography skills.
  • Strategic thinker who's not afraid to try new ideas.
  • Strong organizational and technical skills.
  • Multi-tasking collaborator with attention to detail.
  • Self-starter who can work independently.
  • Proficiency with Excel, PowerPoint, Word
  • Bachelor's degree in communications / marketing or related field.
  • Journalism background preferred.
  • Background in higher education preferred.

If this sounds like you, please submit both a cover letter along with your resume to be considered for this opportunity.

About MGH Institute of Health Professions

MGH Institute of Health Professions is a graduate school in Boston that provides entry-level and post-professional programs in Nursing, Communication Sciences and Disorders, Genetic Counseling, Occupational Therapy, Physical Therapy, and Physician Assistant Studies. The PhD in Rehabilitation Sciences and a PhD and Master of Science in Health Professions Education have been added in recent years to meet rising demand for highly educated health care professionals, educators, and researchers. Integrating classroom learning with research and clinical experience, the Institute grants doctoral degrees, master's degrees, awards certificates of advanced study, and offers continuing education to practicing professionals.

The IHP is the only degree-granting affiliate in Mass General Brigham (MGB), the largest private employer in the Commonwealth of Massachusetts. The Institute has been recognized multiple times by The Chronicle of Higher Education as a "Great College to Work For." A leading health sciences educational institution, MGH Institute provides students with outstanding academic programs, many of which are ranked among the best in the nation.

MGH Institute of Health Professions has announced an organization-wide anti-racism initiative to think boldly about race and bring together all members of the IHP community to address systemic racial injustice as well as oppression more broadly. The plan seeks to create a supportive and inclusive campus environment and better support the diverse communities the school serves. We are excited about this new initiative and are hiring employees who are committed to justice, equity, diversity, and inclusion and will contribute to our anti-racism and anti-oppression approach.



Primary Location: MA-Charlestown-MGH IHP
Work Locations:
MGH IHP (MGHCharlestownIHP)
36 First Avenue
Charlestown, 02129

Job: Marketing/PublicAffair - Other
Organization: Massachusetts General Hospital(MGH)
Schedule: Full-time
Shift: Day Job
Employee Status: Regular
Job Posting: Apr 2, 2024

  • Content Strategist

    3 weeks ago

    Boston, Massachusetts, United States MBTA Full time

    At the Technology Innovation Department (TID), our mission is to apply modern principles of research, design, and technology to make our transit system easy for all riders to use. Effective and equitable public transit is essential to the social, economic, and environmental progress of Greater Boston. The MBTA Technology Innovation team is working to...

  • Financial Strategist

    2 months ago

    Boston, Massachusetts, United States Federal Home Loan Bank of Boston Full time

    Position Summary This role manages existing analytical resources, and develops new ones, to effectively support the utilization of the Bank's products. The Strategist contributes to the development of member-focused strategies and tactics, communicating directly to members or in collaboration with the member's relationship manager. The Strategist analyzes...

  • Content Strategist

    1 month ago

    Boston, Massachusetts, United States Teikametrics Full time

    ABOUT THE ROLETeikametrics seeks a prolific and talented content creator to join the Teikametrics Marketing Team. As a content manager, you will write and produce various projects, including blog posts, ebooks, and guides to expand our company's digital footprint, awareness, subscribers, and leads.Responsibilities:Create compelling content that adds value...

  • Content Strategist

    3 weeks ago

    Boston, Massachusetts, United States Teikametrics Full time

    ABOUT THE ROLETeikametrics seeks a prolific and talented content creator to join the Teikametrics Marketing Team. As a content manager, you will write and produce various projects, including blog posts, ebooks, and guides to expand our company's digital footprint, awareness, subscribers, and leads.Responsibilities:Create compelling content that adds value...

  • Senior Associate, Content

    3 weeks ago

    Boston, Massachusetts, United States HarbourVest Partners Full time

    Job Description SummaryFor over forty years, HarbourVest has been home to a committed team of professionals with an entrepreneurial spirit and a desire to deliver impactful solutions to our clients and investing partners. As our global firm grows, we continue to add individuals who seek a collaborative, open-door culture that values diversity and innovative...

  • Senior Associate, Content

    2 months ago

    Boston, Massachusetts, United States HarbourVest Partners Full time

    Job Description SummaryFor over forty years, HarbourVest has been home to a committed team of professionals with an entrepreneurial spirit and a desire to deliver impactful solutions to our clients and investing partners. As our global firm grows, we continue to add individuals who seek a collaborative, open-door culture that values diversity and innovative...

  • Senior Manager, Medical Information Content Management

    1 month ago

    Boston, Massachusetts, United States argenx Full time

    The Senior Manager of Content Management will assist in the content creation efforts for the Global Medical Information function which will ensure timely and accurate responses are provided to unsolicited medical and clinical inquiries from healthcare professionals, patients, clinical sites and other healthcare organizations. This position will report to the...

  • Senior Manager, Medical Information Content Management

    3 weeks ago

    Boston, Massachusetts, United States argenx Full time

    The Senior Manager of Content Management will assist in the content creation efforts for the Global Medical Information function which will ensure timely and accurate responses are provided to unsolicited medical and clinical inquiries from healthcare professionals, patients, clinical sites and other healthcare organizations. This position will report to the...

  • Senior UX Writer

    3 weeks ago

    Boston, Massachusetts, United States Adecco Staffing, USA Full time

    Adecco is currently assisting a local client in their search to fill a Sr UX Writer.The candidate can also be located in Boston, MA, Charlotte, NC, San Francisco, CA or Seattle, WA.IN-OFFICE POSITION- Must be located in one of the locations above.W-2 position Type: Fulltime (40 hours/week) contract Length: 9+ months, possible extension or temp to hire ...

  • Senior UX Writer

    1 month ago

    Boston, Massachusetts, United States Adecco Staffing, USA Full time

    Adecco is currently assisting a local client in their search to fill a Sr UX Writer.The candidate can also be located in Boston, MA, Charlotte, NC, San Francisco, CA or Seattle, WA.IN-OFFICE POSITION- Must be located in one of the locations above.W-2 position Type: Fulltime (40 hours/week) contract Length: 9+ months, possible extension or temp to hire ...

  • Content Marketer

    1 week ago

    Boston, Massachusetts, United States Validity Full time

    Job DescriptionJob DescriptionAbout the RoleWe are looking for a highly motivated Content Marketer to join our team in our Boston office As a Content Marketer at Validity, you'll assist in a variety of functions to support the creation and implementation of integrated marketing campaigns that drive brand engagement and customer acquisition while boosting...

  • Temporary Global Business Director

    2 months ago

    Boston, Massachusetts, United States Boston Consulting Group Full time

    WHAT YOU'LL DO Corporate Finance & Strategy (CFS) is a functional practice area within BCG that is at the core of BCG's heritage and current work across all industries. Within CFS, BCG runs a business called "Strategy", which develops and markets our offerings on multiple highly strategic and future-oriented topics: corporate & portfolio strategy, business...

  • Sr Manager, Campaign Integration Strategist

    3 weeks ago

    Boston, Massachusetts, United States TIAA Full time

    Client MarketingThis Client Marketing role supports the execution of strategic initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute...

  • Sr Manager, Campaign Integration Strategist

    1 month ago

    Boston, Massachusetts, United States TIAA Full time

    Client MarketingThis Client Marketing role supports the execution of strategic initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute...

  • Senior SEO Manager

    3 weeks ago

    Boston, Massachusetts, United States Chewy Full time

    Sr. SEO Manager – Chewy ContentChewy's content team is seeking an experienced Sr. SEO Manager to help build the most trusted and comprehensive pet-focused library on the internet. Your primary responsibility is to lead SEO strategies aligned with business goals, emphasizing efficient traffic acquisition and engagement with pet parents. Collaborate closely...

  • Senior SEO Manager

    1 month ago

    Boston, Massachusetts, United States Chewy Full time

    Sr. SEO Manager – Chewy ContentChewy's content team is seeking an experienced Sr. SEO Manager to help build the most trusted and comprehensive pet-focused library on the internet. Your primary responsibility is to lead SEO strategies aligned with business goals, emphasizing efficient traffic acquisition and engagement with pet parents. Collaborate closely...

  • Senior Director, Strategic Communications

    3 weeks ago

    Boston, Massachusetts, United States Boston Medical Center (BMC) Full time

    POSITION SUMMARY:Under the direction of the VP of Communications, the Senior Director, Strategic Communications plans and oversees the implementation of comprehensive, integrated communications strategy and tactics to support Boston Medical Center Health System's (BMCHS) long-term goals, including, but not limited to, positioning and amplifying...

  • Senior Trust Officer

    3 weeks ago

    Boston, Massachusetts, United States Bank of America Full time

    Job Description:At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day.One of the keys to driving Responsible Growth is being a great place to work for our...

  • Senior Trust Officer

    2 months ago

    Boston, Massachusetts, United States Bank of America Full time

    Job Description:At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day.One of the keys to driving Responsible Growth is being a great place to work for our...

  • Senior Narrative Designer

    3 weeks ago

    Boston, Massachusetts, United States CD PROJEKT RED Full time

    Company DescriptionTo create revolutionary, story-driven RPGs which go straight to the hearts of gamers — this is our mission. Want to dive deeper into our company's culture? Explore our social media and check out our YouTube channel where we share behind-the-scenes insights and stories direct from our team membersJob DescriptionWe're looking for a Senior...