Sr Manager, e-Business Marketing

3 weeks ago

Allentown, Pennsylvania, United States Thermo Fisher Scientific Full time
Job Description

Sr. Manager - e-Busines Marketing

R

At Thermo Fisher Scientific, you'll discover meaningful work that makes a positive impact on a global scale.

Join our colleagues in bringing our Mission to life - To enable our customers to make the world healthier, cleaner and safer.

We provide our teams with the resources needed to achieve individual career goals while taking science a step beyond through research, development and delivery of life-changing therapies.


Our work in specialty diagnostics - from providing diagnostic assays and instruments to clinical monitoring across disease stages - improves the diagnosis and management of blood cancers and immune system disorders.

Your determination to put patients at the heart of every decision will improve health outcomes that people and communities depend on - now and in the future.

Location/Division Specific Information

We are looking for a Sr. Manager, Market Intelligence to join the Microbiology Division (MBD), Marketing function. This role is on the divisional marketing leadership team and reports into the Head of Marketing.

The position is remote, with global reach.

Discover Impactful Work:


This position enables effective decision-making and execution, guided by comprehensive market and competitor intelligence, to support MBD's growth initiatives, strategy and lead generation.

Responsibilities include generating and communicating market, customer, and competitor insights internally to inspire change.


As a Senior Manager, you will make business decisions for Microbiology's core and pipeline products, based on customer and market insights derived from data analysis and research.

You will also develop strategic forecast and business models in collaboration with Marketing and Finance.

A Day in the Life:

  • Independently leads and conducts analyses on microbiology customers and markets.
  • Develops business and marketing strategies to drive planning and execution.
  • Anticipates and identifies market research needs, tracks down data, and recommends new sources.
  • Conducts market and customer segmentation analysis, creating clear strategies to target markets.
  • Defines problem statements and applies data to understand root causes and identify gaps.
  • Analyzes and summarizes data to drive conclusions and action plans.
  • Supports strategy based on the latest market research and trends.
  • Designs and conducts international primary research, deriving clear recommendations for business decisions.
  • Develops pioneering forecasting models and trains colleagues on the methodology.
  • Serves as a project manager or team member for cross-functional projects requiring in-depth market research support.

Keys To Success:
Education

  • Bachelor's degree in economics, Business Administration, Statistics, Psychology, Life Sciences
Experience

  • 7+ years experience in product management or marketing.
  • Experience in market research or market intelligence, at least two years in healthcare industry.
  • Excellent verbal and written communication skills required. Ability to successfully communicate value propositions and technical information to professionals, partners and internal audiences.
  • Experience developing organic and paid social media campaigns to expand content reach.
Knowledge, Skills, Abilities

  • Demonstrates the Thermo Fisher values - Integrity, Intensity, Involvement, and Innovation
  • Must have sound knowledge of healthcare, pharma, and food market as well as policies.
  • Operate with a high degree of independence, plan, organize, and implement multiple projects in parallel within time and budget constraints.
  • Demonstrated success working globally and cross-functionally.
  • Excellent analytical, problem-solving, time management, and communication skills
  • Independent creative thinking and strong research skills to identify online community's interests and concerns.
  • Highly organized and can handle workloads efficiently.
  • Fluent in written and spoken English.
  • Project management skills
Physical Requirements / Work Environment

  • Ability to travel (including internationally) at low frequency for team, project, and business meetings.
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us.

As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need.

#StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.


Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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