Digital Media Manager
1 week ago
Responsibilities:
- Lead website and ecommerce projects to boost customer acquisition and sales growth by enhancing site experiences for a more modern digital customer journey.
- Create a site merchandising calendar and testing roadmap, develop test plans to enhance site KPIs.
- Provide reporting, monitor, and share insights to optimize site experiences and marketing campaigns for seamless customer journeys.
- Utilize best practices, industry insights, and competitive analysis to spot conversion enhancement opportunities.
- Collaborate with internal teams and vendors to execute impactful digital campaigns that meet customer acquisition targets.
- Ensure marketing, sales, and customer insights are aligned to drive successful go-to-market strategies.
- Advocate for customers, offer strategic assessments and feedback on acquisition and customer journey initiatives.
- Oversee content creation, site experience planning, and execution in partnership with brand and design teams, including personalization and promotions.
- Efficiently collaborate with cross-functional partners such as marketing, digital media, UX design, and IT.
Skills, Experience and Requirements:
- Minimum of 4+ years of experience in digital marketing, site merchandising, or ecommerce.
- Experience in leading and executing successful website campaigns.
- Familiarity with Adobe products (Adobe Target, AEM, Analytics, etc) or similar platforms is highly desired.
- Understanding of web development and design best practices.
- Knowledge of content creation methods and processes.
- Strong qualitative and quantitative analytical skills, experience with analytics tools like Adobe Analytics, Google Analytics, or Quantum Metrics.
- Excellent organizational and project management skills to thrive in a dynamic digital environment, meeting deadlines iteratively.
- Apt at synthesizing, prioritizing, and achieving results with a strong sense of determination.
- Effective interpersonal and communication skills, experienced in collaborating with diverse teams.
- Bachelor's degree in marketing or related field is a plus.
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