Web Content Specialist

1 week ago


Philadelphia, Pennsylvania, United States firstPRO, Inc Full time

Purpose of Position:

The Digital Content Specialist will help maintain the automaker's corporate intranet and dealer communications platform as the primary destinations for news and information for employees and dealer personnel. Will work closely with internal stakeholders to develop and publish content, ensure compliance, and enhance digital communications channels to meet the organization's evolving needs. This role requires technical expertise, communication/editing, and project management skills.

Primary Responsibilities:

Administer daily content requests and page updates utilizing content management tools, SharePoint, HTML, Markdown, and JavaScript.

Work collaboratively with content contributors across the organization and provide timely feedback on distribution.

Proofread submitted internal and dealer communications and suggest edits for clarity, formatting, and/or brand compliance.

Assist with maintaining content on the company intranet; partner with key stakeholders to maintain and update document libraries and resources.

Monitor multiple inboxes and respond to requests.

Update internal and dealer content logs daily and provide monthly activity reports.

Monitor usage metrics and analytics to assess performance, identify improvement areas, and increase company adoption.

Knowledge of brand guidelines and how to apply them to online content.

Proactively source and publish content for internal distribution.

As needed, support or serve on web-related projects and committees.

As needed, support maintaining content management on Corporate Communications' photo archive/DAM.

Technical:

Proficient in Microsoft 365, particularly SharePoint.

HTML, Markdown, JavaScript, and Adobe Professional

Expertise in administering and developing solutions for SharePoint.

Familiarity with Google Analytics and content management tools.

Ability to analyze content, data and feedback to identify areas for improvement.

Strong organizational and project management skills, with capability to use various systems to track and share progress.

Conduct content audits as part of a continuous quality control framework.

Willingness to learn new technology.

Professional:

Exhibits high level of organization and attention to detail.

Excellent communication (writing, editing, and proofreading) and interpersonal skills.

Ability to build relationships, collaborate across teams, and contribute to projects.

Initiative-taking, positive attitude with the ability to work independently and on teams.

Ability to work under tight deadlines while managing multiple priorities.

Strong project management skills and ability to prioritize, focus on tasks and objectives, and meet deadlines.

Within the scope of the job, requires critical thinking skills, decisive judgment, and the ability to work with minimal supervision.

Education / Experience:

Associate degree (Communications, Multimedia, Journalism, Public Relations, or related discipline) required.

3-5 years of experience in communications, web content management, or related field.

An equivalent combination of education and experience may be considered.

SharePoint certifications or related training preferred.



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