Director, Marketing

Rise Interactive is a full-service digital marketing agency, driving better business outcomes for consumer products/services, and B2B brands with our proven approach to cross-channel media management and customer experience solutions.

We are the only performance marketing agency powered by Connex, a cross-channel media optimization platform that enables our analytical marketers to invest each dollar where it will drive the greatest return.

We combine our media expertise with our award-winning customer experience practice to drive, engage, and convert customers better than our client's competition.

Rise is fueled by the most data-driven marketing minds around the globe, helping leading brands in the retail, consumer package goods, healthcare, insurance, and financial services space make smarter marketing investments and create more relevant experiences for their customers.

Summary & Scope:
The

Director of Marketing

will be in charge of leading all efforts of Rise's internal Marketing team. This individual will develop the strategic vision and roadmap to fuel the company's growth and manage the Rise brand.

Bringing a combination of marketing quant rigor, experience, creativity, and strategic thinking, this individual will lead a team of marketers that service the entirety of Rise Interactive's reach.

It is critical that the person who fills this role has the ability to build and manage executable marketing programs built on Rise's data-driven approach.

Additionally, it is essential that the person has extensive experience in both demand generation and lead generation marketing.

This role will report to Rise's Chief Executive Officer, and will partner with the Corporate Marketing team at Rise's parent company Quad to ensure alignment and success.

Responsibilities:
Partner and coordinate marketing strategy and efforts with the Quad Corporate Marketing team
Drive new business pipeline using interactive marketing, thought leadership, events, PR, the Rise website, outbound sales enablement, and industry analyst relations
Manage a holistic marketing plan that clearly defines the audience and target account list, as well as the messaging and media strategy to reach each audience
Manage, and continually enhance, a marketing measurement framework to understand the effectiveness of the marketing strategy, as well as our performance towards achieving our goal
Direct and execute a comprehensive communication strategy that is syndicated through all marketing channels

Assess, develop and build a world class marketing team that can help shape the strategy, as well as execute appropriately.

Execute all elements of the marketing plan
Run a wide range of email campaigns and with campaign automation and/or ESP tools with a variety of features
Determine and implement outbound sales/marketing tech stack including Salesforce needs, sales intelligence tools, and more
Work in lockstep with digital strategy team to generate new business opportunities
Educate and communicate the Rise marketing strategy to executives and Risers
Support our culture of intensity and speed to ensure that we are working aggressively to achieve our goals
Lead all teams by pushing forward creative ideas and thoughtful leadership
Serve as trusted voice by assimilating marketplace insights into the development of creative strategies and innovating marketing campaigns
Manage the annual marketing budget
Display a thorough understanding of assigned target industries and Company's competitive advantages
Hire and develop individuals to maximize their full potential
Use analysis to drive decisions that yield measurable results
Demonstrate leadership, planning, management, organizational, and supervisory skills
Abide by the cost percentage philosophy
Understand the CEO's vision and can articulate it to team members to ensure organizational success
Focus on product marketing for the Connex platform

Required Skills:
5+ years of Digital Marketing Experience
5+ years of experience in CRM/digital marketing; agency or in-house experience.
3+ years of experience with Social Listening tools, Social Management Platforms, Digital Media, Data Management Platforms, Trafficking Tools, The Adobe Marketing Cloud (Omniture, specifically), and CRM technology is critical
Demonstrates expertise and understanding of CRM principles in B2B and B2C spaces
Exceptional research, analysis, and communication (written and verbal) skills
Ability to work in a highly collaborative environment to develop and execute strategies and drive outcomes for the business
Demonstrated ability to think strategically and creatively with proven consulting skills that focus on innovative and measurable solutions
Experience with metrics and data to provide executive decision support
Self-motivated team player. Results driven and detail-oriented with the ability to manage multiple projects at one time
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For government reporting purposes, we ask candidates to respond to the below self-identification survey.
Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Rise Interactive's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

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If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.

As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA.

Classification of protected categoriesis as follows:
A "disabled veteran" is one of the following: a veteran of the U.S.

military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S.

military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S.

military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S.

military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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