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Transaction Banking Marketing
3 months ago
About Transaction Banking (TxB):
We aim to build a modern and digital-first transaction banking solution to serve our clients.
Our business combines the strength, heritage, and expertise of a 150-year-old firm with the agility and entrepreneurial spirit of a tech start-up.
Our goal is to provide a best-in-class digital product that helps clients to succeed by giving them a holistic view of their business.
Through the use of modern technology built on the cloud, we are the alternative to legacy platforms. We're a team of diverse experts helping our clients to build the future of their Treasury.About this Opportunity:
The Vice President, TxB Marketing and Client Communication manager will play a critical role leading Transaction Banking marketing and client communications, a key growth area of the division.
They will partner across the divisional marketing team, leveraging messaging strategy, content creation, digital marketing, paid media, social media, analytics, and design to create end-to-end campaigns and programs in service of the commercial objectives of the business.
The role expands beyond marketing to include client communication and ensuring there is a singular voice and experience for all Transaction Banking clients across all channels including client web portals but also all internal channels.
This VP will partner with client-facing business leaders including Marketing, Sales and Product leaders as well as business partner teams to harness the top commercial priorities and translate them into full-funnel plans, reaching current and future clients as well as an ecosystem of other stakeholders including recruits and the media.
Responsibilities- Define and execute the marketing and client communication strategy for the Transaction Banking business, with an emphasis on growth marketing and clear, consistent messaging to clients
- Identify and propose strategies to amplify TxB client offering, working in close partnership with broader Client Marketing teams & TxB leadership team
- Identify and segment new client audiences, pair with appropriate marketing channels to drive lead generation
- Provide strategic input on all TxB content to ensure content is relevant to clients and flawlessly executed
- Work with third party agencies to produce multimedia content, author white papers, etc
- Partner with Paid Media and Social Media leads to drive TxB messaging strategy
- Define and led the execution of consistent client communication across all channels including website, client web portals, files/API, forms and all other client documentation
- Manage client related product development work across our digital channels
- Collaborate with TxB Partnerships lead to drive unified marketing strategy across channels
- Collaborate with cross-divisional stakeholders including the Executive Office, Legal, Compliance, etc
- Partner with key stakeholders across the firm to deliver "One Goldman Sachs" to clients
- Bachelor's Degree in marketing, digital product management, client communication or related field
- At least 7-10 years of experience in marketing, digital product management, or client communication experience
- Creative problem solving
- Success in navigating corporate environments or startups
- Comfortable working autonomously
- Self-motivated individual interested in a fast-paced and rapidly evolving organization
- Commitment to excellence and integrity
- Experience in the financial services industry and/or knowledge of payments and enterprise technology or banking
- Experience working in a highly regulated industry
- Transaction Banking, payments, or treasury experience is a major plus
- Ability to partner with subject matter experts to drive content development and delivery all all channels and media
- Proven experience in writing digital content and editing
- Creative, collaborative thinker and natural storyteller with a passion for communicating and making complex topics simple
- Ability to influence stakeholders and champion the use of content
- Experience managing projects with many moving parts
- Collaborative, team player attitude with the ability to navigate and influence the organization
- Excellent attention to detail and ability to act on detailed feedback
- Excellent communication, interpersonal, organizational, time management and planning skills
- Experience with Salesforce, Adobe Campaign, LinkedIn, Sprinklr, and other modern B2B marketing tools
- Go getter with a "can do" attitude, the perfect candidate for this role should be ready to assist with any and all tasks
