Social Media Coordinator

2 weeks ago


Boulder, Colorado, United States Warmshowers Foundation Full time
Foundation Mission
Our mission is to facilitate and promote safe and free reciprocal hospitality for the worldwide touring bicycle community.

Role and Organizational Impact:


We are searching for a passionate Social Media Coordinator to help us improve brand awareness, increase storytelling capacity, and foster goodwill throughout the Foundation community and beyond.


Time Commitment:
30 hours monthly

Core Responsibilities:
Formulate and implement a comprehensive social media strategy tailored to enhance Warmshowers' presence on Facebook and Instagram.

Align social media efforts with the overall marketing and branding goals of Warmshowers, ensuring consistency in messaging and brand voice.

Design and produce high-quality, engaging visual and written content that resonates with Warmshowers' audience.
Analyze current engagement metrics and audience behavior to identify areas for improvement.
Implement strategies and campaigns designed to boost user interaction, including likes, shares, comments, and follows.

Establish an organized scheduling system to streamline the content approval process, ensuring all content is vetted and approved two weeks before posting.

Monitor social media channels regularly to address comments, questions, and concerns promptly and professionally.
Engage with the community in a manner that reflects Warmshowers' values and enhances user experience.
Identify and share content from partners and relevant industry sources to foster community relations and increase visibility.

Qualifications/Requirements:
Proven track record in creating, managing, and growing corporate social media accounts, specifically on Facebook and Instagram.
Demonstrated ability to develop and execute successful social media strategies that drive engagement and brand awareness.
Familiarity with managing social media content for diverse, global audiences.
Sensitivity to cultural differences and the ability to tailor content to resonate with various international demographics.
Proficiency in additional languages is a bonus but not mandatory.
Strong analytical skills to interpret social media metrics and adjust strategies accordingly.
Excellent communication and interpersonal skills to effectively engage with the online community and collaborate with team members.
Creativity and a keen eye for design to produce visually appealing and compelling content.
Organizational skills to manage multiple tasks and ensure timely delivery of social media campaigns.

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