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associate brand mgr brand ops and analytics
1 week ago
Are you a self-driven person looking to advance your career as a high-impact player on a team? If so, we have an exciting challenge for you and your futureAt HP Hood LLC, we celebrate our differences.
We are at our best when we respect and value each other One Team One CompanyOur culture is built on value commitments to innovation, quality, results, integrity, community, people, and collaboration that fosters a strong employee engagement, teamwork, safety and wellness.
We offer a competitive benefits package that includes health, dental, vision, wellness programs, employee discounts, 401k matches, tuition reimbursement, ongoing development, advancement opportunities and more.
This position is also eligible for our bonus program.Founded in 1846, today Hood is one of the largest and most trusted food and beverage manufacturers in the United States.
Our portfolio of national and super-regional brands and licensed products includes Hood, Heluva Good, Lactaid, Blue Diamond Almond Breeze, Planet Oat and more.
Job SummaryThe brand operations and analytics lead is charged with leading the effort to bring the brand to market while evaluating in market sales performance.
This position partners with key stakeholders to drive all renovation and innovation (inclusive of claims and graphics) on the brand while representing the brand on all MOC initiatives.
The operations lead is responsible for working through any market/internal issue, such as pricing, FDA regulations, and supply chain, to ensure that any change will result in minimal impact to the brand.
Essential Duties ResponsibilitiesServe as brand lead on MOC projectsLead innovation and renovation projects on the brand through launch/executionLead artwork initiatives on the brand (inclusive of major redesigns through small updates)Work with Legal and Regulatory Affairs on brand claims (broad claims)Lead brand relationship to R&D, RA, Pricing, Sales, Legal, and MOC as it relates to current state/innovation/renovationLead general market research projects and distillation of results to marketing (working with Market Research Director)Drive story telling through the power of data and leveraging that dataEducation and Experience Bachelors degreeMinimum 3-5 years relevant experience in marketing or at a marketing agencyExpertise in IRI data preferredExperiencing building sales presentations for CPG brands preferredDemonstrated experience managing complicated projects with multiple stakeholdersSkills and Competencies Superior project management skillsKnowledge of brand management/marketing principlesSuperior analytical skills and ability to translate all forms of data into actionable insights, as well as present the data.
Ability to work with and understand P&LsAbility to lead different parts of the Sales organization at it relates to in market brand strategy executionDetail orientated and solution drivenSuperior communication skills with the ability to work BOTH independently and part of a team.
Must be an active listener, as well.Collaborative; build teams and lift people upAbility to define and focus on the critical path to success in any situation HP Hood is an Equal Opportunity EmployerFemale/Minority/Veteran/Disabled"VERVRAA Federal Contractor"
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