Associate Manager, Consumer Insights
2 weeks ago
The Consumer Insights Associate Manager is the go-to person providing support for research projects that impact restaurant brand strategies.
The Associate Manager brings valuable insights to optimize brand experiences and decision-making.
ROLES AND RESPONSIBILITIES:
- Executes consumer insights research, plans and manages studies, and gathers data
- Organizes and controls project aspects, ensuring effective communication
- Summarizes data to provide actionable insights to internal clients
- Applies knowledge of market trends to work effectively
- Develops relationships with brand clients and teams
- Manages project resources, contracts, and budgets
- Assists in managing research partners and relationships
- Supports performance through teamwork
REQUIRED TECHNICAL SKILLS:
- Market Research Planning
- Consumer Insight Communication
- Consumer Knowledge
- Project Management
- Acts with Character and Integrity
- Respects Diversity
- Communicates Effectively
- Champions the Guest
- Supports Innovation
REQUIRED EDUCATION AND TECHNICAL SKILLS, AND OTHER KEY QUALIFICATIONS:
- Bachelors Degree required
- 3+ years of market research or consumer insights experience
- Knowledge of statistical concepts
- Attention to detail and analytical skills
- Ability to work in a fast-paced environment
- Interpersonal and communication skills
- Proficiency in various software systems
PREFERRED SKILLS AND EXPERIENCE:
- Advanced degree
- Prior experience in hospitality, retail, or consumer goods
- Ability to lead and drive performance
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