Director of PR and Communication

2 weeks ago


Gulfport, Mississippi, United States The Ladders Full time
JOIN THE KEESLER FEDERAL CREDIT UNION TEAM

Keesler Federal Credit Union team members enjoy competitive salaries and a wide range of benefits, some of which include:
  • Medical, dental, and vision insurance
  • Section 125 Flexible Spending Accounts for Health Care and Dependent Care expenses
  • Employee and Dependent Life Insurance
  • 401(k) Retirement Plan with 100% match on the first 5% contributed by you
  • Paid Leave
  • Tuition Reimbursement and Competitive Scholarships
  • Short Term & Long-TermDisability Benefits
WE CURRENTLY DO NOT SPONSOR WORK RELATED VISAS

Job Title: Head of Public Relations and Communications

Work Area: Marketing

Directly Reports To: Chief Marketing Officer

Exempt Status: Exempt

The Head of Public Relations & Communications will spearhead all strategic communications for both internal and external groups at Keesler Federal by formulating, overseeing, and executing communication tactics and PR blueprints that distinguish and reinforce our leading position within our markets. The responsibilities of this role will encompass supervising integrated communications efforts and events that enhance the credit union's reputation and brand while promoting positive interaction and perspectives among members, community partners, and staff.

SUPERVISORY DUTIES

Guides, develops, and incentivizes the PR and Communications squad, including senior content producers and PR associates. Accountable for organizing, assigning, and guiding tasks within the department. Conducts yearly performance assessments and regular coaching sessions with the marketing team. Collaborates with the entire marketing unit to bring harmony to marketing initiatives.

KEY RESPONSIBILITIES

Strategic Communications
  • Supervise the establishment and implementation of a multi-year communications strategy supporting the long-terms aspirations of Keesler Federal.
  • Acting as a strategic communications consultant and create communication plans to convey the brand's long-term vision and yearly plans to propel business growth. The Director will cooperate with internal stakeholders on brand, product, and community development communications.
  • Create and develop a message architecture, stories, and proactive narratives to back messaging and talking points that set apart KFCU in the marketplace.
  • Formulate a Crisis Communication Strategy and govern crisis communications planning, response, and post-event management
External Communication
  • Media relations - supervise reputation management, proactive storytelling, thought leadership establishment, press releases, and media inquiries. Construct and maintain a media contact roster.
  • Collaborate with digital marketing and social squads to manage and track online reputation.
  • Administer executive media profiles and bios. Work with CEO and C-Suite to foster positive media stories and positions for Senior Leadership.
  • Manage awards submissions, conferences, and thought leadership gatherings
  • Direct annual meeting and annual report
Internal Communications
  • Oversee employee intranet and news outlets
  • Manage town halls and employee gatherings
  • Change management - devise strategies, secure stakeholder approval, and oversee communications for significant change initiatives
  • Accountable for compliance with all Federal regulations including Bank Secrecy Act (BSA) and Office of Foreign Assets Control (OFAC)
SKILLS & KNOWLEDGE

To execute this job effectively, an individual must be capable of fulfilling each critical responsibility satisfactorily. The qualifications mentioned below represent the knowledge, skills, and/or capabilities required. Reasonable adjustments may be made to enable individuals with disabilities to fulfill the essential functions.

Education:

Equivalency to a college degree (BS or BA in a related field).

Experience and Additional Requirements:
  • 8-10 years expertise in PR, media relations, corporate communications and/or public affairs
  • Demonstrated track record of efficient leadership
  • Superb communication, leadership, and team management skills; inclusive of the diplomacy and tact needed to address all levels of personnel and the public
  • Capacity to establish, lead, and motivate a high-performing, varied team
  • Ability to anticipate problems, handle crises, and control the narrative
  • Experience in change management and steering enterprise agendas.
  • Strategic thought and capability to define and implement marketing and communication strategies.
  • Experience in managing external stakeholders and nurturing the company's reputation.
  • Optimistic attitude, modest, open-minded, adaptable, and at ease working in a fast-paced, ambiguous ambiance.
Personal Skills:
  • Familiarity with Microsoft applications, including Excel, Word, Teams, Sharepoint, project management, and workflow management tools
  • Eloquent public speaking abilities and adept in crafting engaging Powerpoint presentations and narratives
  • Capacity to simplify complex information and express with concise and compelling written and verbal communications.
  • Digital proficiency, comfortable with social media, online channels, and communication methods
Interpersonal Skills:
  • A notable level of trust and diplomacy is necessary as well as ordinary courtesy and tact. Work entails extensive interaction with others and is generally of a personal or sensitive nature. Work may involve inspiring, influencing, or instructing others. External connections become crucial, and fostering strong relationships with other entities (businesses and/or individuals) becomes vital and frequently calls for the ability to influence and/or offer ideas or services to others.
Certificates, Licenses, and Registrations:

None needed.

PHYSICAL DEMANDS

The physical demands delineated here are indicative of those that must be fulfilled by an employee to properly carry out the critical functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to fulfill the essential functions.

While engaging in the duties of this job, the employee is consistently required to sit, stand, walk; manipulate objects with hands, reach with hands and arms, and talk or hear. Occasionally, the employee must lift, carry, and/or move up to 10 pounds.

WORK ENVIRONMENT

The job environment characteristics described here are illustrative of those that must be satisfied by an employee to effectively perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Use of a desktop computer extensively is necessary. The noise level mirrors that of a typical office setting.

DISCLAIMER

The human resources department upholds the exclusive rights and discretion to modify this job description.

#HPIND #LI-SC1

#PRDirector #CommunicationsExpert #JoinOurTeam #KeeslerFCUl #MarketingLeadership #StrategicCommunications #CareerOpportunity #MediaRelations #ChangeManagement #BrandReputation #TeamKeeslerFederal

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants for questioning, discussing, or revealing their own compensation or the compensation of another employee or applicant. Nonetheless, employees with access to others' compensation data as part of their critical duties cannot expose the compensation of others to individuals without access to such information, unless it is (a) in response to a formal grievance or accusation, (b) in furtherance of an investigation, process, hearing, or action, encompassing an inquiry conducted by the employer, or (c) in agreement with the contractor's legal responsibility to provide information. 41 CFR c)

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