Director, Product Marketing

1 week ago

Reston, Virginia, United States Graduate Management Admission Council® (GMAC®) Full time


Graduate Management Admission Council (GMAC) is a mission-driven organization, with a vision to be the global leader in ensuring every talented person can benefit from the best business education for them.

The organization's priority is to heighten its impact in promoting graduate management education and attracting a qualified and diverse candidate pool from around the world.

The Director, Product Marketing is responsible for all aspects of the planning and execution of the go-to-market strategy for GMAC's full suite of products and services to drive acquisition, engagement, and where applicable retention.

The Director leads a team of product marketers and is accountable for driving YOY revenue and cost goals.

Additionally, the role fully collaborates with the Product Management team as well as works across other areas of marketing to ensure flawless execution across channels, segments and audiences, and sets and reports on performance at the product and campaign level.


Key Responsibilities:
Existing Portfolio Marketing Optimization
Drive the marketing strategy to sustain and grow GMAC's existing suite of products and services.

Determine market opportunities to drive incremental acquisition, identify marketing gaps and develop strategies and tactics that can close those gaps.

Set the strategic direction for product marketing and lead cross functional efforts across regions and channels to achieve growth targets.

Work with product management to ensure product/market fit for existing products and identify where there may be gaps or strengths that can be addressed through new strategies and tactics.

Work closely with Demand Gen efforts to ensure improved ROI on paid efforts and ensure alignment on product marketing strategy, KPIs and marketing investment with regional marketing teams.

New Product Launches

Work with product management to define the personas, segments, growth opportunities and go-to- market strategies for new products and services GMAC is developing to meet the evolving needs of consumers and candidates.

Work with product management to ensure alignment on product features, target market, economics and revenue goals to develop the marketing strategy/plans, including briefing documents for new releases; coordinate the cross-functional implementation of the plan, which include campaign objectives and results tracking.

Ongoing Product Education and Promotion
Translate candidate insights into opportunities for candidate engagement and conversion at key touchpoints.

Develop and lead strategy for ongoing messaging and positioning across GMAC's product portfolio with a focus on differentiating claims that inspire candidate action.

Work with the Market Development teams to educate them on the overall marketing strategy and planning while effectively providing the right strategy and support to tailor at the regional level.

Partner with Product Management to represent the product portfolio at GMAC and other industry events, as needed.
Product Content and Collateral

Set the direction and guidance for content and collateral for the product portfolio, including collaboration with other core areas of marketing across content, digital, brand and creative services and paid channels ensuring adherence to GMAC brand guidelines.

Market Insights

Work with Product team to design and execute consistently high-quality product-related market research of candidates, schools and other industry players (e.g., focus group design, survey development, secondary research).

Coordinate research activities with the GMAC research team, as needed.

Collaborate with Product, Marketing and Market Development team members to surface unmet needs that could translate into new opportunities for GMAC and GME.

Lead the collaboration amongst content, channels, regional field marketing teams and brand and creative on campaign development and go to market execution, to include:
Media planning and buying;
Digital marketing, including social media and nurture campaigns;
Creative Services (master brand management, brand design and collateral production);
Digital platforms and properties owned and managed by GMAC and its entities; and
Ongoing market development led campaigns.
Lead, develop and inspire a team of product marketers.
Other responsibilities and duties, as assigned.

Minimum Requirements:
Advanced degree from accredited university, preferably in Marketing, or Communication; Or equivalent combination of education, skills, and experience.

7 years' experience in one or more aspects of marketing, including prior experience specifically in product marketing and digital marketing.

3 year's progressive supervisory experience.
Understanding of current techniques and technologies relevant to effective product marketing.
Ability to make strategic decisions that have a direct impact on daily operations of the department.
Ability to guide others in resolving complex issues of significance to the organization.
Superior analytical skills and ability to prioritize objectives.

Exceptional verbal and written communication and collaborative skills; ability to communicate concepts and compelling value propositions to both technical and non-technical audiences including senior leadership.

Ability to work in-office and remotely according to GMAC's hybrid work environment.

The physical demands and work environment characteristics described are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Desired Skills/Experience:
Results oriented and driven, with a desire to learn, grow, and deliver on GMAC's mission.
Ability to coach and guide a team in a fast-paced environment with multiple stakeholders.
Ability to manage and prioritize multiple projects simultaneously while maintaining focus on long-term priorities and goals.

An energetic and willing attitude, comfortable leading as well as performing work required at all levels of a task or project.

Adaptable to market and business changes and demands.
Ability to work effectively in a dynamic environment both independently and in a team setting.

At GMAC, we offer:
Comprehensive and locally competitive benefits (medical, dental, vision, 403b retirement program, and more)
Generous Paid-time Off
Holiday Leave
Hybrid Work Environment
Free parking
Work for a mission-driven organization helping to develop the next generation of responsible leaders and change makers
Opportunity to utilize your skills and professionally grow and develop

Envision yourself joining GMAC, a team of smart thinkers that are resilient, adaptive and who take our values to heart.

We work as a team and are committed to delivering high-quality products and services to work for a world where every talented person can benefit from the best business education for them.

GMAC's value proposition offers our talented employees the ideal climate for innovation, and colleagues who are motivated and proactive, with diverse backgrounds and approaches.

As a global organization, we understand and appreciate the benefits of myriad cultural perspectives.

GMAC is wholly committed to recruiting, developing, and retaining a diverse group of talented people, and providing equal employment opportunities to all employees and applicants without regard to the basis of actual or perceived race, creed, color, religion, national origin, ancestry, age, disability, sex (including pregnancy, childbirth, and related medical conditions), marital status, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable federal, state or local laws.

Additionally, to ensure a safe office environment, recognizing the tremendous contributions that vaccinations play in ensuring our mutual wellbeing, GMAC has implemented a mandatory vaccination policy.

All employees must be fully vaccinated against the COVID-19 virus. GMAC may make accommodations or allow for exemption from this requirement for medical or religious reasons.

#J-18808-Ljbffr

  • Marketing Campaign Director

    2 days ago

    Reston, Virginia, United States SOS International LLC Full time

    OverviewSOSi is seeking a Marketing Campaign Director to develop and execute targeted marketing and communications campaigns that support our contract pursuits.The ideal candidate brings expertise in integrated campaigns, demand generation, content marketing, social media, paid and organic strategies, along with a passion for data and analytics to...

  • Director Market

    1 week ago

    Reston, Virginia, United States DLA Piper Full time

    DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Job applicant poster viewing center. DLA Piper is, at its core, bold, exceptional, collaborative and...

  • Product Marketing Leader

    1 month ago

    Reston, Virginia, United States Equifax Full time

    The Product Marketing Leader for the Government Vertical will report into the SVP for Government Solutions and provide expertise and management of our products to offer unparalleled value and data to our state and federal clients.What you'll do:Provide thought leadership to drive the creation of product strategy and portfolio management, maximizing...

  • Product Marketing Leader

    4 weeks ago

    Reston, Virginia, United States Equifax Full time

    The Product Marketing Leader for the Government Vertical will report into the SVP for Government Solutions and provide expertise and management of our products to offer unparalleled value and data to our state and federal clients.What you'll do:Provide thought leadership to drive the creation of product strategy and portfolio management, maximizing...

  • Membership Director

    1 week ago

    Reston, Virginia, United States YMCA Full time

    The YMCA is a cause driven organization. Join us to develop your leadership potential and discover a career that is more than a job. Job Description The YMCA Fairfax County Reston is currently seeking a service excellence-oriented sales and retention leader with a proven track record of driving results to lead the membership department.The membership...

  • Marketing Specialist

    1 week ago

    Reston, Virginia, United States IHG Full time

    Our guests' memorable experiences must start somewhere. So why not with you? We're looking for a new Marketing Specialist to oversee and support implementation of the hotel marketing strategy - including campaigns, events, digital marketing, and Public Relations for the hotel; tactical plans are created and implemented; and that results are monitored and...

  • Director, Communications Productions Division

    1 month ago

    Reston, Virginia, United States Fairfax County Government Full time

    Job AnnouncementDirects the work of the Communications Productions Division of over 20 merit positions including producers, assistant producers, media technicians (videographers), engineers, graphic artist, and administrative staff, along with an additional 16 freelance positions supporting production needs. This position provides key leadership in the...

  • Director, Communications Productions Division

    4 weeks ago

    Reston, Virginia, United States Fairfax County Government Full time

    Job AnnouncementDirects the work of the Communications Productions Division of over 20 merit positions including producers, assistant producers, media technicians (videographers), engineers, graphic artist, and administrative staff, along with an additional 16 freelance positions supporting production needs. This position provides key leadership in the...

  • Advisor, Product Management, Fraud Solutions

    1 week ago

    Reston, Virginia, United States TransUnion Full time

    Advisor, Product Management, Fraud Solutions page is loaded Advisor, Product Management, Fraud Solutions Apply locations Reston, Virginia Remote, California time type Full time posted on Posted 3 Days Ago job requisition id TransUnion's Job Applicant Privacy NoticePersonal Information We CollectYour Privacy ChoicesWhat We'll Bring:At TransUnion, we strive to...

  • Product Manager

    2 months ago

    Reston, Virginia, United States Atechstar Full time

    JOB DESCRIPTION Responsible for building products that are easy to deploy. Provides core functionality that enables other teams here at Progress to deliver high impact features. Helps the team determine the next most valuable thing to deliver informed by your understanding of our customers and the market. Understand our market and competitors Help define the...

  • Director, Business Development for Civil Account

    1 week ago

    Reston, Virginia, United States SAIC Full time

    SAICDirector, Business Development for Civil Account RESTON , Virginia Apply Now The Civil and Commercial Space Account is looking for a growth minded, inspirational leader(s) to assist in leading associated strategy, business development, capture, and proposal support activities. The Director of Business Development will report directly to the Civil Space...

  • Director, Quality Assurance

    1 week ago

    Reston, Virginia, United States StarKist Co. Full time

    Director, Quality AssuranceThis position is located in Reston, VAThis is not a remote work positionUS Citizenship or Green Card Holder – no sponsorship availablePURPOSE -This position is responsible for the direction, organizing, oversight and implementation of the Corporation's Quality Assurance, Food Safety, and Sanitation Programs. This position is...

  • Senior Product Manager

    3 months ago

    Reston, Virginia, United States Atechstar Full time

    Responsibilities Responsible for product strategy for specific product lines within Aylas IoT Platform Creating buy-in for the product vision both internally and with key external partners Write clear and concise user stories and requirements prioritizing development items to align with the product roadmap Work closely with cross-functional teams of...

  • Senior Product Manager

    4 weeks ago

    Reston, Virginia, United States Atechstar Full time

    Responsibilities Responsible for product strategy for specific product lines within Aylas IoT Platform Creating buy-in for the product vision both internally and with key external partners Write clear and concise user stories and requirements prioritizing development items to align with the product roadmap Work closely with cross-functional teams of...

  • Executive Director

    1 week ago

    Reston, Virginia, United States Apap365 Full time

    Reston Community Center (RCC) serves the approximately 63,000 people and the businesses of Reston by providing leisure-time experiences that enrich lives and build community. The RCC Executive Director serves as chief administrative officer of RCC, a Fairfax County special tax district agency established by a Memorandum of Understanding between the Fairfax...

  • Sr Marketing Coordinator

    1 week ago

    Reston, Virginia, United States DLA Piper Full time

    DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Job applicant poster viewing center. ) DLA Piper is, at its core, bold, exceptional, collaborative and...

  • Executive Director

    1 month ago

    Reston, Virginia, United States Fairfax County Government Full time

    Job AnnouncementReston Community Center (RCC) serves the approximately 63,000 people and the businesses of Reston by providing leisure-time experiences that enrich lives and build community. The RCC Executive Director serves as chief administrative officer of RCC, a Fairfax County special tax district agency established by a Memorandum of Understanding...

  • Executive Director

    4 weeks ago

    Reston, Virginia, United States Fairfax County Government Full time

    Job AnnouncementReston Community Center (RCC) serves the approximately 63,000 people and the businesses of Reston by providing leisure-time experiences that enrich lives and build community. The RCC Executive Director serves as chief administrative officer of RCC, a Fairfax County special tax district agency established by a Memorandum of Understanding...

  • Brand Director

    2 days ago

    Reston, Virginia, United States SOS International LLC Full time

    OverviewSOSi is seeking a creative Brand Director to develop the brand strategy, brand positioning, and brand image / visual identity of SOSi and its fully-owned subsidiary, Exovera, ensuring the SOSi and Exovera brands are differentiated and stand out to government agencies and the government contracting industry. The Director will also play a crucial role...

  • Director of Operations

    1 month ago

    Reston, Virginia, United States J and J Worldwide Services Full time

    Job DetailsDescriptionGeneral SummaryOversees all aspects of Strategic (Growth), Operational (Customers), and Organizational (People) activities within their accounts with a keen focus on data-driven decision-making. This pivotal role involves developing and implementing strategies to efficiently deliver services and/or products to government agencies while...