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Senior Social Media Coordinator
2 weeks ago
Title:
Senior Social Coordinator
Reports to:
Manager of Social Media Advertising
Job Summary:
The Senior Social Coordinator position aids in the creation, implementation, and optimization of social media campaigns across a range of platforms to drive client objectives.
They also have the opportunity to develop and implement new strategies, train and mentor junior team members, and contribute to the overall success of ad campaigns.
Overview:
Manage a portfolio of 30+ social clients, coordinating and
overseeing campaign build and analyzing performance.
Work closely with the Social Advertising Team Lead to align
campaign performance and strategies with client goals.
Monitor and analyze Facebook performance metrics and Google
Analytics Data.
Works collaboratively with other team members and communicates
effectively with Account Team to ensure consistent branding and
performance standards.
Provide leadership and guidance to Social Media Coordinators,
assisting with problem-solving and sharing knowledge to enhance overall
team performance.
Stay up to date with current trends in social media and
performance and reporting tools.
Works closely with Analytics Team to gain access to new
client accounts to ensure a seamless transition.
Monitor budgets and analyze key metrics to tweak campaign
strategy as needed.
Contribute to creative content development processes where
required.
Qualifications:
A Bachelor's
degree in Marketing, or related field is appreciated, but not necessary;
we value relevant experience as well.
Proven work
experience as a Paid Social Coordinator or a similar role.
Hands on
experience managing social media ads platforms and a working knowledge of
Meta's Ads Manager
Excellent
problem-solving skills to handle complex platform issues.
Strong
attention to detail, scheduling, and organization.
Knowledge in
Google Sheets and GA4 preferred.
FB Blueprint
Certification is a plus.
Automotive
industry knowledge is a plus.
Spanish
speaking is
highly preferred
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