Senior Social Media Coordinator

2 weeks ago


Birmingham, Alabama, United States Strong Automotive Full time

Title:
Senior Social Coordinator

Reports to:
Manager of Social Media Advertising

Job Summary:


The Senior Social Coordinator position aids in the creation, implementation, and optimization of social media campaigns across a range of platforms to drive client objectives.

They also have the opportunity to develop and implement new strategies, train and mentor junior team members, and contribute to the overall success of ad campaigns.


Overview:
Manage a portfolio of 30+ social clients, coordinating and

overseeing campaign build and analyzing performance.

Work closely with the Social Advertising Team Lead to align

campaign performance and strategies with client goals.

Monitor and analyze Facebook performance metrics and Google

Analytics Data.

Works collaboratively with other team members and communicates

effectively with Account Team to ensure consistent branding and

performance standards.

Provide leadership and guidance to Social Media Coordinators,

assisting with problem-solving and sharing knowledge to enhance overall

team performance.

Stay up to date with current trends in social media and

performance and reporting tools.

Works closely with Analytics Team to gain access to new

client accounts to ensure a seamless transition.

Monitor budgets and analyze key metrics to tweak campaign

strategy as needed.

Contribute to creative content development processes where

required.

Qualifications:
A Bachelor's

degree in Marketing, or related field is appreciated, but not necessary;

we value relevant experience as well.

Proven work

experience as a Paid Social Coordinator or a similar role.

Hands on

experience managing social media ads platforms and a working knowledge of

Meta's Ads Manager

Excellent

problem-solving skills to handle complex platform issues.

Strong

attention to detail, scheduling, and organization.

Knowledge in

Google Sheets and GA4 preferred.

FB Blueprint

Certification is a plus.

Automotive

industry knowledge is a plus.

Spanish

speaking is

highly preferred

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