Regional Sales Manager, Balcones Whiskey, California
2 weeks ago
This role is not part of the Diageo Organization. Balcones is a separate entity owned by Diageo. This hire will be employed directly through the Balcones Company and will be eligible for Balcones Benefits and Compensation Package
Job Title:
California Regional Sales Manager, Balcones
Preferred location:
Southern California
Job Description:
Balcones Distilling seeks a high-performing California Region Manager who brings significant ambition, strong leadership qualities, and a desire to build and grow the business.
The position requires a self-motivated, organized, energetic, creative person with a high sense of urgency and sales and management experience.
Previous experience calling on retail accounts in California is required, and experience working with Southern Glazer's Wine & Spirits is ideal.
ResponsibilityAchieve state depletion, distribution, display, and menu objectives while staying within budget.
Responsible for all business channels' suggested programming, pricing, budgets, goals, and objectives, primarily focusing on retail chain accounts.
Manage and train two existing regional key account managers to ensure success.
Establish relationships with key distributor managers in all divisions, including senior-level managers.
Plan time and activities to ensure achievement of volume, new distribution, promotions, and merchandising objectives for all retail accounts through direct customer involvement.
Meet regularly with key/chain accounts and the distributor's key account managers.Execute systems management tools (VIP, TRAX, and others) to evaluate and identify execution success or opportunities related to displays, distribution initiatives, menu features, merchandising programs, pricing features, and programming at all levels of the distribution process.
Identify market trends and interpret how those trends will affect the marketplace.Develop and conduct successful and impactful presentations for sales meetings, key account meetings, business reviews, annual strategy meetings, and portfolio planning.
Manage inventory and purchasing to ensure adequate levels.The estimated travel for this role is up to 40%, including overnight trips.
Educate consumers and gatekeepers about the Balcones brand, Texas Whiskey, and the American Single Malt/Grain category.
Conduct tasting and experiential events in the state.
Ensure optimal brand execution in both the On and Off Premise (Shelf Standards/Menu)
Expand sustainable distribution in the market/region.
Coordinate distributor work-withs to sell in collaboratively.
Conduct market surveys to better understand the American Whiskey landscape and optimal trade brand positioning.
Deliver agreed-upon AOP depletion targets, NSV & profit targets.
Collaborate with distributor branch management on how to invest in the highest ROI programming.
Manage a sampling and T&E budget.
Approve and audit all distributor invoices.
Qualifications, Experience Required, and Skills
College Graduates are highly preferred.
5+ years of demonstrated sales experience within the Spirits industry, focusing on building distributor and key account relationships. Retail sales business development is highly preferred.
Collaborate efficiently with Balcones and Diageo stakeholders.
Strong interpersonal, communication, and influencing skills are required.
Possess the tenacity to problem-solve and execute plans, strong commercial finance understanding, and excellent written and verbal communication skills.
Minimum Salary:
$93263
Maximum Salary:
$155438
Worker Type:
Employee
Primary Location:
Aliso Viejo, California, United States of America
With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we're building are rooted in culture and local communities.
Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry.
And through our people, their legacy lives on. Join us, and you'll collaborate with talented thinkers, leaders, and makers from all corners of the world.Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.DRINKIQ
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ .
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