Director of Digital Engagement and Social Media

Director of Digital Engagement and Social Media Georgetown University comprises two unique campuses in the nation's capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.RequirementsJob OverviewManaging the top tier, institutional social media accounts for Georgetown University - containing nearly 1 million followers - and providing guidance to nearly 200 university social accounts as head of the Social Media Working Group, the Director of Digital Engagement and Social Media, Office of Strategic Communications - Georgetown University is responsible for developing and executing the overall strategy for social media and engagement efforts at Georgetown University. This Director will serve as the institutional lead on social media, working collaboratively across the organization to create and nurture a unique "voice and personality" for Georgetown University on social media and align strategic priorities, ensuring a more cohesive brand identity. This position recognizes the importance of social media and digital engagement as the university works to communicate effectively to multiple audiences, and applies strategic thinking to the growth of the university's digital footprint over many growing distribution channels.As the lead on social media for the University, the Director will collaborate with staff, faculty and students to foster a thriving community across social platforms and integrate social media into various academic and business units, producing truly innovative digital experiences for Georgetown's online audiences. Position will be seen as a leader on best practices in new and emerging communications platforms and distribution channels. Additional duties include, but are not limited to:Monitoring social media and digital platforms for emerging issues, flagging and working with communications and university colleagues to respond as necessaryDrafting, managing and approving day-to-day social copy and collateral, as well as general content creation across digital channelsPresenting metrics from social media posts, as well as strategic guidance for the best presentation of materialsThe Director will also oversee the Digital Media Associate who supports the university's social media and digital engagement efforts.Work InteractionsThe position interacts with senior leadership to employ best practices; works closely with other colleagues in the Office of Communications and other communications staff and content producers across the university; and collaborates with colleagues in departments across the university to aggregate the social media resources to maximize effective communications. This position will coordinate with the Director of Editorial Services and Digital Content Producer and Web Editor to strategize on effective university content interesting to social media audiences, as well as methods for amplifying user-generated content on top-tier website.Requirements and QualificationsBachelor's DegreeDemonstrated ability to employ both the newest and established best practices in a rapidly developing field of digital communications is required. 5+ years of demonstrated communications experience required.Understanding of digital measurement analytics required.Experience working in digital media space necessary.Strong understanding of social media platforms and strategies required.Working understanding of technical requirements to execute digital engagement practices required.Strong interpersonal skills required to work collaboratively across many departments.Experience with creative, design, and social media tools strongly preferredAbility to articulate rapidly changing practices and strategies to internal audiences without strong backgrounds in the space strongly preferred.Demonstrated ability to guide senior leadership in a rapidly developing space that many have not experienced is strongly preferredExperience and/or enthusiasm for website design and content creation, particularly with WordPress, strongly preferredWork Mode DesignationThis position has been designated as Hybrid. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position's mode of work designation. Complete details about Georgetown University's mode of work designations for staff positions can be found on the Department of Human Resources website: https://hr.georgetown.edu/mode-of-work-designation.Pay Range: The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is:$47,586.00 - $87,558.13Compensation is determined by a number of factors including, but not limited to, the candidate's individual qualifications, experience, education, skills, and certifications, as well as the University's business needs and external factors.Current Georgetown Employees:If you currently work at Georgetown University, please exit this website and login to GMS (gms.georgetown.edu) using your Net ID and password. Then select the Career worklet on your GMS Home dashboard to view Jobs at Georgetown.Submission Guidelines:Please note that in order to be considered an applicant for any position at Georgetown University you must submit a resume for each position of interest for which you believe you are qualified. Documents are not kept on file for future positions.Need Assistance:If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or ideaa@georgetown.edu.Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website.EEO Statement:GU is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, matriculation, national origin, race, religion, personal appearance, political affiliation, sex, sexual orientation, veteran status, or any other characteristic protected by law.Benefits:Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website. To apply, visit https://georgetown.wd1.myworkdayjobs.com/en-US/Georgetown_Admin_Careers/job/Maguire-4th-Floor/Director-of-Digital-Engagement-and-Social-Media_JR24135 Copyright ©2025 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency jeid-b42e8f2fb3961845bb0f9a2f67da842a