Student Promotional Writer

1 month ago

Lynchburg, United States InsideHigherEd Full time

The Student Promotional Writer is part of the Marketing Creative Team and responsible for executing various copy projects, mainly focusing on stories and articles to support the Selah Yearbook, but could also include emails, digital and print ads, booklets, posters, brochures, and other collateral in compliance with the university’s brand standards. The Student Promotional Writer works to creatively and strategically convey the message of the university and the department with great attention to detail. This position works closely with the full-time team of graphic designers, promotional writer(s) and project coordinator(s), with oversight from their Marketing Manager to ensure that the branding and marketing is integrated within the goals for the clients they serve. The Student Writer must be proficient in Microsoft word, have experience with AP format and strong spelling and grammar knowledge and understanding.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

  • Researches, writes, and edits a variety of marketing materials, specific to campus happenings based on news stories, events, athletic achievements and highlights as well as other pertinent current events happening each school year.
  • Develops creative ideas and concepts using a proactive and strategic approach, often in partnership with the team.
  • Takes initiative in identifying tone and voice of both the university and in order to write clear, persuasive, original copy.
  • Displays strong attention to detail and proofreads copy to check spelling, grammar, and compliance with AP format and the Liberty University verbal brand and style guide.
  • Shows flexibility in amending, revising, or redeveloping campaigns in response to feedback from the marketing manager, quality control team and/or marketing leadership.
  • Interacts with team and/or clients to identify solutions to challenges and regarding feedback on communication projects.
  • Manages working on several projects at once, sometimes under pressure and often within tight deadlines.
  • Engages in continued learning through competitor research and professional development to strengthen writing skills and gain familiarity with marketing trends in higher education.
  • Support full time writers as needed while shadowing and gleaning information and knowledge from them.

QUALIFICATIONS AND CREDENTIALS

Minimum Requirements
  • Pursuing a Bachelor’s degree in English, Communication, or related field.
  • Approximately zero – two years of related experience required or an equivalent combination of education and experience.
  • Excellent verbal and written communication skills.
  • Must be able to understand and follow directions and work under limited supervision.
  • Must be able to work well with clients and co-workers and present a positive attitude while being courteous, detail-oriented, self-motivated, diligent, trustworthy, and possessing strong organizational skills.
  • Possesses a thorough knowledge of Microsoft Office applications.
  • Desire to work with a team to accomplish goals. Ambition to grow and improve. Ability to think creatively and critically and problem solve efficiently. Must possess ability to multi-task and work in a fast-paced environment.

ABILITIES AND COMPETENCIES ESSENTIAL TO JOB FUNCTIONS

Communication and Comprehension
  • Ability to effectively communicate both verbally and in writing to convey clear, well-articulated information.
  • Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner.
  • Effective public communication skills that allow professional representation of Liberty University to a variety of business and community customers and associates.
  • Strong organizational skills.
  • Intuitive ability to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.

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