Senior Business Analyst

Link Technologies (LinkTechConsulting.com), a Las Vegas-based IT consulting firm, is currently seeking a Senior Business Analyst (Digital Products and Web Platforms) to join our team.JOB SUMMARY This role will help support web platforms, CMS workflows, and Contentful authoring. This position bridges technical teams and business stakeholders, manages backlog health, leads refinement sessions, and collaborates with UX, development, and cross-functional teams to deliver guest-facing digital experiences.QUALIFICATIONSMinimum of five (5) years of experience as a business analyst, product owner, or similar role on digital teams.Skilled in writing user stories, acceptance criteria, and test scenarios.Strong knowledge of Agile, Scrum, or SAFe methodologies.Proficient with tools such as Jira, Confluence, Figma, ADO (Azure DevOps), or similar.Hands-on experience with CMS platforms (Contentful preferred; Sitecore or Adobe also accepted).Excellent communicator with the ability to convey complex ideas clearly.PREFERREDContent modeling experience or Contentful certifications.Experience with design systems and reusable web components.Familiarity with personalization, SEO, tagging strategies, or localization workflows.Exposure to analytics and web tools such as GA4 and Storybook.RESPONSIBILITIESOwn the BacklogAct as Product Owner across web initiatives, responsible for backlog quality and day-to-day refinement.Maintain a consistent pipeline of refined user stories ensuring stories are ‘ready’ for PI planning and sprint planningWrite detailed, testable user stories with acceptance criteria and traceability to business goalsFlag dependencies, blockers, gaps and edge cases proactivelyOwn ticket triage, story clean up, release notes, and Confluence documentationLead Discovery and RequirementsFacilitate workshops and stakeholder interviews to capture business needsTranslate high-level goals into epics, features, and detailed user storiesDefine functional and non-functional requirements and edge casesProvide CMS and Contentful ExpertiseSupport content authors and marketers using Contentful, acting as first line support for questions and issuesTroubleshooting problems, component limitations, tagging inconsistencies and other real-time issuesWork with developers to escalate bugs or contribute to component enhancementsEnsure new features and content models are clearly documented for non-technical usersCollaborate with Cross Functional TeamsRun refinement, planning and demo sessions in partnership with product, PMO and EngineeringCollaborate with UX on Figma handoffs, validations and ensuring designs match business context and user storiesDrive content strategy discussions, layout optimizations and scalable tagging practicesFacilitate Testing and DeliveryPartner with QA to validate functionality, write test cases, and support UATOwn release note creation and knowledge transfer to content authors or business usersTrack staging and production changes and notify content authors of go-livesConnect Data to DecisionsAnalyze data trends, user behavior, and VOC to uncover improvement areasCreate documentation (e.g. process flows, data mappings, integration specs)Serve as SME for web products and workflowsEnable Scalable Product PracticesChampion consistent documentation and templates across teamsPartner with Product Ops to evolve our BA practiceContribute to team-level OKRsLink Technologies is an equal-opportunity employer. All qualified applicants will receive consideration for employment without discrimination because of race, color, religion, sex, gender identity/expression, sexual orientation, national origin, protected veteran status, disability, or any other factors protected by law.