Director of Ticket Sales

4 weeks ago

Lynchburg, United States InsideHigherEd Full time

The Liberty University Athletic Department seeks a Director of Ticket Sales with the responsibility of managing staff and overseeing ticket sales responsibilities for all games (football, men’s & women’s basketball and baseball) to generate new revenue and service existing accounts. The director will be integral in the development of ticket sales & service strategies. This position requires someone who is highly motivated to contribute to the overall ticket sales & service efforts and passionate about staff leadership and development.

Essential Functions and Responsibilities

1. Sell tickets through outbound, inbound and renewal sales. Inventory available for sale may include but is not limited to: season tickets, season ticket upgrades, upsells & add-ons, group ticket packages, partial/mini-plan packages, single game tickets, parking, and Flames Club memberships.

2. Recruit, hire, train, and supervise sales & service staff.

3. Help to develop and execute season, group, and single ticket sales and marketing plans.

4. Lead, motivate, develop and retain sales and service staff for future succession.

5. Lead the day-to-day operations of the sales & service staff and exceeding expectations in revenue generation and customer service.

6. Grow business each year.

7. Director will be responsible for personal sales goals and contributing to annual revenue growth.

8. Prospect and target new sales opportunities to include season tickets and group tickets.

9. Monitor, manage and evaluate staff performance on an ongoing basis; establish and communicate clear sales revenue and training goals and provide follow up with staff with appropriate feedback and direction for development.

10. Assist with the creation, planning, communication, and implementation of special ticket plans, projects, promotions and programs.

11. Assign group parking spaces for home football games.

12. Ongoing development of New Ticket Sales and Ticket Service program in the following areas: new business generation, season tickets, sales leadership, development of sales & service strategies, sales & service training, development of best practices and results tracking and reporting.

13. Track and report daily, weekly and monthly sales figures and relevant accountability.

14. Leads in the development of ticket marketing, promotions, ticket pricing, sales strategies and community ticket/sampling programs, etc.

15. Assist with identifying and staffing local community events throughout the year.

Qualifications, Credentials, and Competencies

A bachelor's degree in Sport Management or related field and 2-3 years of sports ticket sales experience required, preferably with at least one year in a management/team leader capacity. Effective communication both verbally and in writing. Proficiency in Microsoft Office Suite. Ability to intuitively reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature. Excellent computer and organizational skills.

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