Digital and Social Media Manager

2 weeks ago

New York City, United States McQueens Flowers Full time

Job title: Digital and Social Media Marketing Manager

Location: New York

 

Company:

Established in London in 1991, McQueens is the largest luxury flower business in the UK. With headquarters in London and operations in New York and Korea, McQueens is ambitiously international, with plans to expand into other countries in Asia, The Americas and Europe.

 

McQueens provides a broad range of services comprising weekly flowers for hotels, restaurants and businesses; events at any scale; retail and online shops; and, floristry experiences for some of the most discerning clients and partners around the world.

 

As well as providing an outstanding floral service, the McQueens Flower School has become one of the most respected and attended flower schools in the world – attracting students from all over the world.

Over almost 30 years, McQueens has established a reputation of being one of the world’s most visionary and creative design brands – followed by more than 230,000 on Instagram

 

McQueens Flowers is looking for a creative, scrappy, execution oriented Digital and Social Marketing Manager to join our Global Marketing team to plan, execute, and report on McQueens Flowers SEO and social media strategy. This role is responsible for conceiving, creating, and executing social media campaigns that advance McQueens Flowers brand and demand gen objectives, plus developing and optimizing content to drive SEO and qualified, organic inbound traffic to McQueens Flowers website. The ideal candidate will tell succinct visual stories that break through social chatter to drive engagement.

 

Key Responsibilities:

 

Social Media Strategy & Management

 

  • Execute a results-driven social media strategy based on brand and demand gen objectives aligned to global, regional and go-to-market strategies
  • Develop & manage an optimal social media schedule based on the campaign calendar balanced with web traffic and customer engagement metrics across all McQueens Flowers social platforms
  • Manage McQueens Flowers presence and enforce brand standards across all social media platforms including LinkedIn, Twitter, Instagram, Tik Tok, YouTube, Vimeo, Vidyard and third-party sites.
  • Monitor, analyse and report on social media performance by analyzing key reach and engagement metrics as well as campaign influence on demand and pipeline generation.
  • Monitor and respond to customer comments, reviews, and surveys to provide an excellent customer experience.
  • Lead the enablement and training of social media tools and best practices for new and existing team members.

    Content Development

     

    • Collaborate and liaise with SMEs to develop content for social platforms, including podcasts, blogs, short-form videos, LinkedIn Lives, etc.
    • Utilize AI-powered content optimization tools, such as Jasper.ai and Frase.io, to create content that improves search engine rankings and user engagement.
    • Leverage keyword tools such as Google Analytics, SEMRush and 6sense to incorporate highly searched and intent-based keywords from our target accounts to optimize messaging.
    • Partner with Content Marketing team to repurpose and leverage content from industry influencers for social media platforms.  

       

      Search Engine Optimization

    • Create, analyse, and optimize on-page and off-page SEO strategies to create an optimal website experience that aligns with our customers’ journey.
  • Responsible for conducting SEO audits, performing keyword research, building high-quality backlinks, and analysing and reporting on web analytics data, including traffic, rankings and other SEO metrics.
Continuously evaluate website, search engine and content strategies to identify opportunities, trends, and insights leading virtual team and agency accountability for impact. Conduct comprehensive keyword research to identify opportunities for improving organic search rankings. Analyse search trends and user behaviour to develop effective SEO strategies. Optimise website content, metadata, and other on-page elements to improve search engine visibility. Collaborate with creative services and developers to implement SEO best practices. Develop and execute link building strategies to enhance the website's authority and improve organic rankings. Monitor and analyse website performance using SEO tools and analytics platforms. Prepare regular reports on key SEO metrics, including rankings, traffic, conversions, and user engagement. Stay updated with the latest SEO trends, search engine algorithm changes, and industry best practices. Share insights and recommendations to drive continuous improvement in SEO strategies. Support the web team on other optimisation activities including; planning, testing and reporting.  

 

 

 

REQUIREMENT:

5 years experience in B2B digital marketing preferably within a SaaS-based technology company Highly proficient in English speaking and writing Excellent knowledge and experience in organic social and search engine optimization (SEO) Strong understanding of lead tracking and routing methodologies, including xperience with social media monitoring software such as, Oktopost and Hootsuite Proficient in Adobe Creative Suite, Canva or similar tools for content creation Experience using AI-powered content optimization tools, such as Jasper.ai and Frase.io Strong knowledge of website platforms like WordPress or Drupal Highly proficient in SEO techniques, both on-page and off-page, with experience using Google Analytics, Google Tag Manager, Search Console and SEMRush A background in content production such as blog writing, podcasts, video creation and editing is an advantage Excellent copywriting skills Experience with Salesforce is an advantage A background in ABM marketing is helpful with understanding of buyer intent keywords and segmentation A creative frame of mind that can be innovative while thinking strategically Strong prioritization, organization, and project management skills  

 

Qualifications & Experience

Bachelor's degree in marketing, computer science, or a related field. Proven experience in SEO, preferably in a digital media or entertainment industry. Strong knowledge of search engine algorithms, ranking factors, and SEO tools (e.g., Google Analytics, Google Search Console). Familiarity with content management systems (CMS) and HTML/CSS. Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions. Excellent written and verbal communication skills. Detail-oriented, with strong organisational and project management abilities.  

 

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