Senior Copywriter

4 months ago

Frisco, United States Keurig Dr Pepper Full time

Sr. Copywriter

 

Liquid Sunshine is the full-service, in-house creative marketing agency for Keurig Dr. Pepper (KDP) and its 125 leading beverage brands, including Dr. Pepper, Snapple, Keurig, The Original Donut Shop Coffee, 7UP, Bai, A&W, Core Hydration, Canada Dry, Mott’s, and Schweppes. We aim to help grow KDP’s iconic and refreshing brands with equally iconic and refreshing creative communications and experiences.

 

Responsibilities:

Create culture driving, business-building brand work across any medium (film, radio, digital, social, etc.)Proactively identify opportunity to tap into or incorporate the latest trends in pop culture, creativity, executional approaches, and techniquesRegular creation of speculative ideas and confidently present ideas and pitch new ideasLead the creative delivery of work and pitch new ideasGuide the strategic direction of a project and correct a wayward briefConfidently lead the production of film and photographyCollaborate with creative, strategists, and partners to develop content that meets brief objectives, timelines and budgetsPeople management responsibilities: peer reviewing creative work and confidently directing other