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Marketing Lead Dermatology

3 months ago

Atlanta, United States UCB Full time

 

Make your mark for patients


The US iDERM Marketing Lead is a hybrid/remote role that will hold responsibility for developing and implementing comprehensive marketing executional strategies to enhance brand awareness, drive customer engagement, and increase sales.  This role requires a blend of strategic thinking, creativity, and analytical skills. The Marketing Lead will support strategy development for product(s) in the dermatology marketplace and collaborate with all internal teams like HCP Marketing, Medical Affairs, Patient Marketing, Sales Leadership and Ecosystem partners to execute brand strategies. The Marketing Lead will also create and implement tactical plans for product(s)in Psoriasis (PSO) and Psoriatic Arthritis (PsA) in the Dermatology marketplace focusing in on Dermatologists, Nurse Practitioners, Physician Assistants, and the total office that supports patientsâ needs for biologic medications.

 

You like to work in an environment where you can:

  • Serve as key contributor to the strategic brand planning & cross functional tactical plan development process including but not limited to evolving plans to align with market dynamics, providing insights, ensuring seamless execution of plans, providing input into media planning, evaluating personal and non-personal channels (channel strategy evaluation) to effectively reach HCP target, KPIs definitions.
  • Proactively identifies new opportunities and innovative approaches to enhance market share penetration within target markets.
  • Provide input to, and utilize findings from, market research studies dedicated to understanding needs of healthcare providers, turning customer insights into actionable programs that have a beneficial impact on the growth of the business.
  • Partner in the development and continued evolution of the core value proposition for products in PSO and PsA within the Dermatology marketplace, inclusive of clinical data, relevant services, and access considerations to drive clear ownership of the ideal patient.
  • Create and execute innovative new resources and key marketing activities to implement brand strategy and communicate the product value to healthcare professionals and patients.
  • Develop and refine promotional resources (both personal and non-personal) and messaging to be used by the Dermatology Field Sales Team and across all surround sound efforts to amplify product share of voice, partnering with internal stakeholders (e.g. patient services, market access, external engagements, etc.).
  • Manage materials, projects, and resources through the internal review committee process.
  • Help manage brand agency partners to develop promotional materials, and champion materials through the review/approval process and ensuring all initiatives are on-strategy.
  • Own the overall product budget for marketing efforts and collaborate with cross functional colleagues to ensure all efforts are always within budget guidance and on-strategy.
  • Track activities, inventory, and spend to ensure project timelines and expenses are kept on scope and budget.

You will contribute by:

  • Championing the clinical perspective in Dermatology; ensure promotional materials deliver consistent clinical messages.
  • Partnering closely with the Dermatology Thought Leadership team to ensure all peer-to-peer efforts are consistent with brand strategy, positioning, and messaging and furthering our deep entrenchment and commitment to the dermatology community.
  • Partnering closely with the Training & Field Force Organizations to shape executional. strategies/initiatives to help ensure successful pull through of marketing strategies.
  • Navigating and partner within the UCB operational matrix to ensure strategic alignment and tactical efficiency across Global and US functional teams.
  • Overnight travel (approximately 25-30%) required including weekends as needed.

 

Interested? For this position youâll need the following education, experience and skills:

Minimum Qualifications:

  • Bachelorâs degree required.
  • 5+ years of progressive pharmaceutical industry experience including 2+ years pharmaceutical sales or marketing experience.
  • Ability to lead and work effectively across multiple functions, stakeholders, and partners.
  • Ability to deliver presentations to groups of all sizes.
  • Excellent written and communication skills.

Preferred Qualifications:

  • MBA Preferred
  • Dermatology/Biologic Experience
  • Launch Experience
  • 5 years+ of progressive pharmaceutical experience
  • Demonstrates a thorough understanding of Pharmaceutical Regulations, and Compliance Guidelines to ensure the compliant pull through of all brand planning & initiatives.
  • Demonstrated evidence of proactively identifying issues and opportunities, making appropriate recommendations, and/or taking appropriate action, and gaining alignment to execute/get things done.
  • Strong interdependent partnerships, collaboration, influence & negotiation skills are required.
  • Strong project management skills and demonstrated ability to successfully execute complex initiatives.

 


 

Internal applicants should be in their current job for at least 12 months, must meet performance standards and are not on formal corrective/disciplinary process (PIP), warning, final warning, or compliance warning letters within the last 12 months. Please inform your Manager or your Talent Partner before applying to any internal job opportunities. 

UCB and its subsidiaries encourage diversity and inclusion in the workplace; we are an Equal Opportunity Employer.â¯We do not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity. 

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on EMEA-Reasonable_Accommodation@ucb.com . Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.  

Requisition ID:â¯88215â¯Â 

Recruiter:â¯Kate Broderickâ¯Â 

Hiring Manager:â¯Tiffany NIcole Crawfordâ¯Â 

Talent Partner:â¯Samuel Joseph Corvah

Job Level: MM I

Please consult HRAnswers for more information on job levels.