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Marketing Specialist

2 months ago

Kenosha, United States Snapon Full time
Overview

Snap-on Equipment Solutions (a group within RS&I-Repair Systems & Information-a division of Snap-on Incorporated).

Location: Kenosha, WI

Work: Monday thru Friday - 8a - 5p; on Facility site.

The Marketing Specialist is responsible for managing assigned OEM partners' marketing activities, including quarterly promotions, e-commerce websites, New Product Notices, and necessary communications.

The individual is accountable for the assigned OEM brand's financial performance and achieving growth targets.

Responsibilities

Key Job Duties:

e-Commerce Sites:
  • Ensure product information is up to date for all products, including accurate images and pricing. Conduct monthly audits of SKU's associated with assigned OEM programs.
  • Collaborate with manager to interpret Google Analytics data for assigned e-commerce website.
  • Use insights provided to inform marketing strategies, optimize campaigns, and drive user engagement and conversions.
  • Generate reports and present findings to stakeholders of the assigned OEM team. Ensure data-driven decision-making across all marketing efforts.
Promotional Campaigns:
  • Develop comprehensive promotional strategies, oversee day-to-day campaign management, and implement marketing efforts across various traditional and digital platforms.
  • Manage and execute promotional campaigns, ensuring all tracking mechanisms are in place and utilizing Google Analytics to generate reports, interpret data, and make actionable recommendations.
  • Conduct thorough post-campaign analysis to evaluate success and provide feedback for continuous improvement.
Program Management:
  • Assist in coordinating project tasks and timelines.
  • Maintain project documentation and track progress.
  • Provide support to senior team members in managing larger projects.
  • Ensure all materials follow and meet brand guidelines.

Qualifications

Bachelor's degree in Marketing/Communications required.

1-6 years' experience required.
  • Technical Skills: Basic understanding of Google Analytics, social media platforms, and email marketing tools.
  • Content Creation: Ability to create and manage content for social media, email, and other digital platforms.
  • Data Interpretation: Basic ability to interpret data from marketing tools and provide simple reports.
  • Campaign Support: Assist in the execution of marketing campaigns and track performance.
  • Team Collaboration: Work with team members and agencies to support marketing initiatives and projects.
  • Communication: Good written and verbal communication skills. Communicate project updates to team members and stakeholders.
  • Learning and Development: Willingness to learn new marketing tools and techniques.
  • Task Coordination: Assist in coordinating project tasks and timelines.
  • Basic Project Tools: Familiarity with basic project management tools.
  • Documentation: Maintain project documentation and track progress.
  • Support Senior Team Members: Provide support to senior team members in managing larger projects.